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User Experience (UX)

At its heart, the web is about information. Visitors return to websites that are helpful and easy to use. But making things easy can be complicated.

User Interface & Experience - Design & Marketing CT

Usability Standards: Easy to Understand, Simple to Use

Can visitors find what they need? Is the navigation intuitive? Is it clear to your users what they need to do next? Is the interface visually appealing? These are just a few of the questions to be explored in analyzing the user experience, which involves understanding whether someone new to the site can accomplish their goals. If not, then it’s goodbye to your site and on to the next.

When we build a website, we strive for a balance of priorities in determining the optimal user experience: providing intuitive access to information while also engaging our audience in an original way. We measure and prioritize our team’s creative and functional suggestions against client goals and usability factors in every aspect of the website design and development process.

E-commerce Website Design and Development

Appearance: pretty, smart

Which are most important: graphics and images or content layout and calls to action? We believe that the best sites straddle the line between those worlds by fitting together pieces created by the right team of designers, writers and technology experts. Remember, you have about 5-8 seconds to capture someone’s attention, so your website must:

  • be visually appealing and professionally designed,
  • enhance your brand and identity and be consistent with offline marketing,
  • be uncluttered to avoid confusion,
  • be optimized for fast site performance by scaling images and graphics which may take too long to load,
  • stand out by being original and unique, yet relate to the target audience, and
  • follow basic Web conventions.
usability and navigation ux ui

Web usability and navigation: right this way!

With navigation, there are a few rules that should always be incorporated. For starters, navigation must have an easy and clear schema that follows common sense and logic. Navigation should be uniform throughout the website so the visitor feels comfortable going from page to page and intuitively learns how your website "works." If your navigation is effortless then your visitors are happy and get to the information they need. It’s a simple equation for success!

User Experience

Don’t make them think. Make them react.

As a team, we’ll work together to understand your audience and guide them through your website with a clear, easily navigable interface. Design creates a visual hierarchy that intuitively draws users’ attention and leads them through an uncomplicated path to find the information they're after. A strong, well-trodden website strategy anticipates each visitor's needs based on their persona and their stage in the buyer's journey. A strong content strategy, calls to action, descriptive button labels, excerpts and smart menu items all help to clarify actions and provide a positive user experience.

Blog Writing

Content: So, what are you saying?

Great designers don’t stop at graphics and images: How visitors view content is critical. So mission one is designing content that's easy to read and scan. Plenty of space around words and lines makes tired eyes relax. Headers and subheads help a reader find what interests them on the page.

Content writing is different, too. For example, writers need to move away from clever, catchy phrases, because search engines don’t understand them. Users aren’t interested in them, either. A website visitor today wants it quick, objective and to the point. They’re savvy and skeptical and much smarter than they get credit for. There are plenty of ways to tailor content to enhance usability. We consider them all.

ui and search balance

User experience and search-friendliness: Get the balance right

Getting returns from a professional website requires search engine friendliness. That’s not to say that your website content should be loaded with keywords or bland, dry text. Instead it should be focused, relevant, engaging and make good use of keywords while using language that’s true to your brand and speaks to your target visitor in a voice they can relate to. Our writers create content for people (not for search robots), while optimizing pages for keywords that convert. Every decision we make about your website – design elements, site performance, content writing, user interface and more – needs to be a balance of priorities based on your goals. 

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