Pricing

A win-win partnership between your company and our team means that you have realistic expectations - and we are confident we can exceed them.

Design and Marketing Pricing

Understandably, the most requested question we hear from prospective clients surrounds the costs associated with a project or engagement. Because our projects are all customized based on client goals, the answer to this question is not simple.

That being said, a win-win partnership between your company and our team means that you have realistic expectations - and we are confident we can exceed them. Before we can provide you with pricing, we spend time walking you through a series of questions and research that helps to determine how likely we are to give you an ROI on your marketing spend.  It is only then, that we find long term success. On the other hand, we understand the importance in determining what a realistic budget looks like when searching for the right partner. So below we provide a general guideline for pricing.

"Synerge-marketing delivers excellent bang for the buck ... and then some...Now my site, which was rebuilt from scratch, has literally paid for itself 10 times over in just six months. "
– Jeffrey Luff, Owner, Alternative Heating & Supplies

Custom Website Design & Development Costs

Our website design and development projects vary based on the degree of complexity and scope of work. All of our sites are one of a kind, custom designed and developed. We leverage the WordPress CMS but can customize any design or functionality based on your needs. Website design can be project based or paid monthly as part of a monthly marketing plan. In general, website creation project costs range from 10K-50K+ and may include some or all of the following:

  • Discovery/goal setting
  • Strategy, consulting
  • Project management
  • Sitemap development
  • Wireframe development
  • Content development & optimization
  • Responsive design & development
  • Senior-level interactive design
  • Image research, optimization
  • Development & custom programming
  • Database programming
  • Catalog management
  • Dynamic and custom functionality
  • Content management system (CMS)
  • Privacy policy
  • GDPR compliance
  • Content loading & styling
  • Search engine optimization
  • Testing and quality assurance
  • Deployment
  • CMS training
  • Premium hosting
  • Post launch monitoring, maintenance & support

Selecting the Best Web Design Firm

Do you know how to evaluate design firms?

Download this checklist to learn:

What critical questions to ask;
What answers you should expect to hear & red flags to watch for; and
How to write a comprehensive website design RFP.

"Our experience with Synerge-marketing has been extremely positive. Most importantly, our business has seen a significant rise in prospects and an increase in the percentage of prospects that turn into patients."

Inbound Marketing Costs

Your business needs and situation are unique to you, which means we’ll customize your inbound marketing program to only include the components needed to reach your goals. However, in general our clients invest between $2,500 and $6,000 per month in their inbound marketing programs which include any combination of the following based on goals, needs, timeline and budget:

  • Discovery, goal setting, data benchmarking
  • Consulting, strategy & planning
  • Content audit, conversion optimization
  • Persona development
  • Editorial calendars
  • Content creation
  • Blogging
  • Search Engine Optimization (SEO)
  • Paid Search (PPC)
  • Social media publishing & promotion
  • Lead generation & nurturing
  • Landing pages, calls to action, forms
  • Email marketing, list management
  • Marketing automation
  • Gated content offers
  • Marketing analytics & reporting
  • Platform management (HubSpot, WordPress, etc.)

A La Carte Services

Specialized Design, Technology and Marketing Projects

  • Hourly cost: $125/hour
  • Discounted hourly rate based on 10-hour increments: $100/hour

Logo & Branding

  • Starting at $3,000 for logo design
  • Collateral branding & identity: hourly based on scope of work

Corporate Identity

  • Priced hourly based on level of designer and scope of work

Print Advertising, Trade Show Graphics and Collateral

  • Custom pricing by project or hourly based on scope of work

Pricing Plan Considerations

Some factors we’ll explore to be sure our services are the right fit for your company include:

  1. The current state of your marketing
  2. What resources you can contribute to the program
  3. How “bought in” your stakeholders are
  4. Your current website traffic, lead conversion rate and lead to close rate
  5. The competitiveness of your niche
  6. The measurable value of new leads & customers (for example: what is a new sale worth? What is the average lifetime value of a new customer?)
  7. The market demand for your products/services
  8. Your timeline to achieve the results you expect

Big Agency Talent, Small Firm Pricing

Our team only consists of senior-level professionals – no offshore resources, junior account execs  or entry-level talent. Our experience and diversity match what you’ll find at larger agencies, but because we have perfected our processes to be highly- efficient and insanely effective, we can deliver our services at a more accessible price point.