Planning for how you’re going to reopen your business after the COVID 19 shutdown is complicated. While you focus on getting business back to your “new” normal, you’re also having to consider what you’ll need to do to communicate with employees, customers and the community so that they feel comfortable returning to your place of business. With most of us eager to know facts, plans and timelines, the more you can strategize now, the quicker and more effective you’ll be at re-opening with confidence, and strong informational marketing communication can play a major role in accomplishing these goals.
No matter what business or industry you’re in, we’re living and working in an unprecedented time and trying to adapt accordingly. Due to stay-at-home orders, many people have turned to the online world to get their information. According to preliminary data, total internet usage in the U.S. has increased by 50-70%. Now is a good time to ramp up your social media marketing efforts to stay engaged with your audience, as they rapidly change course.
If you’re thinking about approaching a new website design project for your company, it’s hard to know where to focus your energy. Many prospective clients come to us after having looked at our portfolio and admiring the “look and feel” of our website designs.
But after a few minutes on the phone, we help them understand that great looking design, in and of itself, will not make a website successful. Website design, though critically important, is only a single factor you’ll need to consider when approaching your project and choosing the firm to help you. True ROI, is the result of many factors which all need to be prioritized based on your business, budget and goals.
COVID-19 has caused a rippling effect among almost every industry in some way, particularly for healthcare organizations. To best accommodate patients, your practice has probably undergone quite a few changes which should include digital marketing and communication. How will your organization pivot from its current marketing strategy to effectively reach your short term goals and audience during COVID-19?
Here are our recommendations for optimizing your healthcare organization’s marketing strategy during COVID-19.
As soon as the immediate impact of COVD-19 touched down, it was no surprise that we started fielding questions from nearly every client across industries. And while the knee jerk reaction for some clients was to completely pause all marketing investments and campaigns, it’s more important than ever to consider how you can pivot your marketing strategy during COVID-19 to appropriately address your target market and prepare for recovery in 2020.