5 Facebook Tips for B2B Social Media Marketing: Easily Boost Your Social Media Effectiveness

As an inbound marketer, I work hard to squeeze every ounce of value out of our B2B social media marketing clients’ investments.  While at the end of the day, we simply want to deliver results to our clients, it’s important when investing in a B2B social media strategy that they clearly see the influence of social media on attaining their business goals, whether that’s brand awareness, lead generation or customer acquisition. B2B Social Media Marketing

Having proven the value of social media for B2B companies time and time again, I love to sing the praises of social media for business. But if you want to sing this song, you have to put in the work. I’ll spare the extensive “social media for business” lowdown as you can download a guide from the popular social media channels for that (and they provide some great information, especially for those companies just getting started). Instead, I want to share some easily executable and repetitive tactics that I’ve found to help foster more impressive social media results on Facebook specifically.

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8 Crucial Questions to Answer Before Beginning a B2B Website Design Project

To create a successful B2B website design and marketing strategy, we guide our B2B clients through a series of questions that help us deep dive into their business, industry, target audience, goals and challenges.  The process is designed not only to help our team understand what’s important to communicate through the website design, functionality and messaging, it also serves to enlighten clients on what they need to focus on along the way in order to meet their objectives. It’s like a business plan for your website and the most important step for the kick-off of a B2B website development project. Before diving into your own website project, here are a few questions you can toss around internally to start thinking about what you will need to include in your B2B website plan.

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7 Must-Have Web Design Features & Functions for Your Medical Practice Website

Creating a well-executed user experience and growth driven website strategy for any business is a challenge. For medical practices looking to improve patient acquisition and establish professional credibility, there are special website design elements and functions to consider. Read on to discover seven important features to include in your medical practice website design project.

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Medical Marketing: How to Use Facebook to Drive New Patient Acquisition

Planning Your Social Media Strategy 

If you’re looking to generate new patients for your practice and are considering ways to get the word out, you may want to consider social media, specifically Facebook! It’s a surprising fact to most medical providers that done well, Facebook can become an indispensable marketing asset for large and small healthcare organizations alike.

However, using it effectively can be the difference between success and failure. This channel has the potential to be a strong medical practice referral resource for both engaging new patient prospects as well as staying connected to current patients, but assuring you have informed professionals planning and managing the channel in terms of compliance and subject matter is paramount.

Before beginning any kind of social media marketing, specifically Facebook medical marketing, it’s best to have a plan of action. Here are a few important steps to take before creating your strategy:

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How to Increase B2B Lead Engagement in a Tech-Centric World

B2B Lead Engagements in a tech-centric worldUnless you’ve been living under a rock lately, you know that Mark Zuckerberg has been drinking from a firehose. Recently, Zuckerberg spent two days answering a slew of questions during a U.S. Senate hearing over Facebook’s inability to prevent the spreading of fake news and to protect user privacy.

For good reason, the tech giant is under scrutiny. But with the spotlight shining on them, I’m still reminded of how Facebook built their success, which stemmed from their unprecedented ability to create user engagement.

Perhaps now more than ever, it’s a valuable reminder for B2B companies in today’s tech-centric word. We know that the buying landscape looks vastly different than when Facebook first launched in 2004, but consider the following: Read more