When new customers ask us if they need a website redesign, we usually ask them a simple questions: Is your current website producing the results you expect and meeting your company goals? If your site represents your brand professionally, attracts qualified prospects and converts those visitors to customers, you may not need a redesign. On the other hand, if your site is outdated and isn’t giving you a return on your investment, it may be time for a change. Here are a 6 red flags that indicate it’s time to invest in upgrading your website.
- Your website isn’t performing: Do your metrics stink? If so, your website isn’t working for you and it’s time to make it do the job it was intended to do. A well designed website should be generating qualified traffic, leads or sales. If you aren’t getting the results you want from the website you have, you’ll need to consult with a web design firm that understands how to build your site so it ranks in search and compels visitors to take action. If your website isn’t making you money or saving you money, it’s not doing its job. Make sure effective and powerful SEO is ingrained in your site during the build or risk being lost in the crowd.
- Your website isn’t mobile-friendly. Over 50% of digital media time is mobile, as compared to 42% for desktops. Google changed its algorithm to reflect the change in user behavior and now penalizes sites that are not mobile friendly in mobile search. If digital marketing is part of your marketing mix, you’ll need convert to a responsive web design or take the opportunity for a complete overhaul.
- Your website doesn’t adequately represent your brand. Website traffic is great, but if your website doesn’t establish professional credibility, it won’t hold a visitors attention once they arrive. If your website is dated or the content hasn’t been updated for years, it’s time to rethink and redesign. Modern websites focus on user experience, not hard selling. You get that one proverbial chance to make a first impression.
- Your current web design ignores buyer personas. Compelling websites reach their target audience at their core. They say, “I know you, I understand you, I can help you.” If you haven’t honed in on nitty-gritty details about what makes your target clients tick, your current website won’t influence them.
- Your website is hard to use. Take this test: ask someone new to the site to navigate to a certain page and perform a task. If you see that they are confused and can’t accomplish the goal, your site needs a better user interface. Other website usability issues include the use of outdated technology like flash; an antiquated shopping cart; and slow page load times. Not only will these defects cause your site to be penalized by Google, they increase the chance of visitors deserting your site for more modern competitors.
- Your business goals have changed: If your business has evolved with new products and services or with a new purpose, you’d be wise to evaluate whether the old website is reflecting your new brand message. While you don’t have to completely redesign every time your marketing goals change, it’s good practice to take a look at your site to make sure it’s aligned with your current marketing goals.
If you’re thinking about approaching a new website design project you might be asking yourself where to begin.
In this eBook, Principles for Website Design Success, you’ll learn:
– How to start planning for your web redesign project;
– How to develop a strategy that will produce the results you expect;
– What it takes to make your website investment pay off; and
– How to balance design, content writing, SEO and technical performance.
About Synerge-marketing, Digital Marketing Agency CT
Synerge-marketing opened its doors in 2007 with a mission to help companies leverage the web in order to communicate their brand value, attract new customers and grow their businesses through digital marketing strategies and technologies. The perfect mix of art and science, our teams are customized based on client needs and are made up of only senior-level professionals – no interns, junior account execs or offshore resources. The synergy is created by combining the talents of certified marketing strategists, branding and interactive designers, technology gurus, SEO specialists and content writers with your team of experts to deliver ROI via long term partnerships.
By leveraging our top level resources and diverse skillsets, we provide tremendous value to organizations by acting as an extension to your team to achieve the goals you define as success.