No matter what business or industry you’re in, we’re living and working in an unprecedented time and trying to adapt accordingly. Due to stay-at-home orders, many people have turned to the online world to get their information. According to preliminary data, total internet usage in the U.S. has increased by 50-70%. Now is a good time to ramp up your social media marketing efforts to stay engaged with your audience, as they rapidly change course.
COVID-19 has caused a rippling effect among almost every industry in some way, particularly for healthcare organizations. To best accommodate patients, your practice has probably undergone quite a few changes which should include digital marketing and communication. How will your organization pivot from its current marketing strategy to effectively reach your short term goals and audience during COVID-19?
Here are our recommendations for optimizing your healthcare organization’s marketing strategy during COVID-19.
As soon as the immediate impact of COVD-19 touched down, it was no surprise that we started fielding questions from nearly every client across industries. And while the knee jerk reaction for some clients was to completely pause all marketing investments and campaigns, it’s more important than ever to consider how you can pivot your marketing strategy during COVID-19 to appropriately address your target market and prepare for recovery in 2020.
“In good times, people want to advertise; in bad times,
they have to.” – Bruce Barton, American Author
As the world is grappling with the COVID-19 pandemic, many companies are scrambling with how to respond to the potential business impacts. Yes, COVID-19 has the ability to disrupt certain business sectors, but how companies adapt to these changes is crucial.
When a client or potential customer asks about what customer relationship management (CRM) and/or marketing platform we recommend, of course, we encourage them to evaluate HubSpot for their needs. However, HubSpot is not right for everyone. Even HubSpot sales will tell you that, even though they provide several packages and service tiers to meet the needs of a diverse customer base.
But if you have evaluated your options and are ready to pull the purchase trigger, there are a few things that we’d like to remind organizations to think about before getting started so they can plan for an efficient HubSpot implementation that will ultimately help them achieve a faster return on their investment.
Here are the pros and cons of HubSpot to consider for your business before making an investment, but I’ll be honest, the cons are not related to the technology itself.