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Adjusting Your Healthcare Practice’s Marketing Strategy in the COVID-19 Era

by Olivia Allen

Adjusting Your Healthcare Practice’s Marketing Strategy in the COVID-19 EraCOVID-19 has caused a rippling effect among almost every industry in some way, particularly for healthcare organizations. To best accommodate patients, your practice has probably undergone quite a few changes which should include digital marketing and communication. How will your organization pivot from its current marketing strategy to effectively reach your short term goals and audience during COVID-19?

Here are our recommendations for optimizing your healthcare organization’s marketing strategy during COVID-19.

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6 Marketing Initiatives You Can Accomplish during the COVID-19 Pandemic

by Olivia Allen

Marketing Initiatives You Can Accomplish during the COVID-19 PandemicAs soon as the immediate impact of COVD-19 touched down, it was no surprise that we started fielding questions from nearly every client across industries. And while the knee jerk reaction for some clients was to completely pause all marketing investments and campaigns, it’s more important than ever to consider how you can pivot your marketing strategy during COVID-19 to appropriately address your target market and prepare for recovery in 2020.

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7 Must-Have Web Design Features & Functions for Your Medical Practice Website

by Randi Brawley

Creating a well-executed user experience and growth driven website strategy for any business is a challenge. For medical practices looking to improve patient acquisition and establish professional credibility, there are special website design elements and functions to consider. Read on to discover seven important features to include in your medical practice website design project.

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Leveraging Multi-Funnel Lead Generation to Maximize Results

by Synerge-marketing

Multi-funnel lead generation tipsThe expression “Don’t put all your eggs in one basket” dates as far back as the 1600’s; likely because it’s such sage advice. The same advice is valuable to your inbound lead generation efforts, yet in a slightly different manner. Although you don’t stand to lose everything if you only use one method to attract leads, you stand to gain far more if you leverage multiple channels.

Let’s take a close look at leveraging multi-funnel lead generation to maximize your results. Read more

Content Marketing Quality vs Quantity

by Synerge-marketing

Content Marketing Quality vs QuantityQuality over quantity has been the norm for just about anything you do in life but with content being such a driving force behind successful inbound marketing, this old adage may not be the best answer. For many reasons that we will discuss, you don’t have a clear choice between the two if you want to maximize your online presence and realize your business growth goals.

Quantity vs Quality for Search Engine Optimization (SEO)

In order to improve your site ranking for your keywords, you have to produce content consistently so search engines can recognize that your site is relevant and updated continually. There isn’t a magic number of posts that should be made or a standard frequency; these numbers will depend on your content marketing goals and reviewing your analytics to see if you are posting often enough to climb in the rankings. The quantity versus quality conundrum comes into play with how the search engines index.

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