Dramatically Increase Revenue with These 5 B2B Conversion Optimization Tactics

5 B2B Conversion Optimization TacticsWe’ve heard it before: you built a great website, created helpful content that (you think) is working and ensured everything is well-optimized and search engine friendly. But…you’re hearing crickets when it comes to leads and can’t seem to figure out where to place the problem.

Let’s face it. A lot of work goes into creating a website design and marketing strategy that meets the needs of your audience, and a well-tuned website for lead conversions is just another piece of the puzzle. Even if your website is performing well in search engines and receiving qualified traffic, you may find that you’re not converting visitors. In this case, there are strategic tactics that you can implement to increase conversions. 

Here’s what it takes to maximize the number of website visitors you convert into qualified leads.

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5 Facebook Tips for B2B Social Media Marketing: Easily Boost Your Social Media Effectiveness

As an inbound marketer, I work hard to squeeze every ounce of value out of our B2B social media marketing clients’ investments.  While at the end of the day, we simply want to deliver results to our clients, it’s important when investing in a B2B social media strategy that they clearly see the influence of social media on attaining their business goals, whether that’s brand awareness, lead generation or customer acquisition. B2B Social Media Marketing

Having proven the value of social media for B2B companies time and time again, I love to sing the praises of social media for business. But if you want to sing this song, you have to put in the work. I’ll spare the extensive “social media for business” lowdown as you can download a guide from the popular social media channels for that (and they provide some great information, especially for those companies just getting started). Instead, I want to share some easily executable and repetitive tactics that I’ve found to help foster more impressive social media results on Facebook specifically.

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7 Must-Have Web Design Features & Functions for Your Medical Practice Website

Creating a well-executed user experience and growth driven website strategy for any business is a challenge. For medical practices looking to improve patient acquisition and establish professional credibility, there are special website design elements and functions to consider. Read on to discover seven important features to include in your medical practice website design project.

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How to Increase B2B Lead Engagement in a Tech-Centric World

B2B Lead Engagements in a tech-centric worldUnless you’ve been living under a rock lately, you know that Mark Zuckerberg has been drinking from a firehose. Recently, Zuckerberg spent two days answering a slew of questions during a U.S. Senate hearing over Facebook’s inability to prevent the spreading of fake news and to protect user privacy.

For good reason, the tech giant is under scrutiny. But with the spotlight shining on them, I’m still reminded of how Facebook built their success, which stemmed from their unprecedented ability to create user engagement.

Perhaps now more than ever, it’s a valuable reminder for B2B companies in today’s tech-centric world. We know that the buying landscape looks vastly different than when Facebook first launched in 2004, but consider the following: Read more

The Number One Reason Why B2B Websites Aren’t Generating Leads

B2B Website Lead GenerationWhen was the last time you tried out a new restaurant? Think about your overall experience from the beginning—how did you first learn about the eatery? What prompted you to dine there? Did the outcome make you want to return?

You may have heard about it from a friend, saw an advertisement or even drove past the restaurant. Next, you probably looked up their menu or read a Yelp review. Once you arrived, the food, service, decor and cleanliness no doubt determined whether or not you returned.

Why is this important? Because successful restaurants and B2C retail companies are extremely precise. They know who their ideal customer is. They know how customers are finding them. They know what conversations are taking place on social media. And they know how to meet their patron’s expectations and how to properly nurture returning customers.

In short, they are customer-centric.

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