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Adjusting Your Healthcare Practice’s Marketing Strategy in the COVID-19 Era

by Olivia Allen

Adjusting Your Healthcare Practice’s Marketing Strategy in the COVID-19 EraCOVID-19 has caused a rippling effect among almost every industry in some way, particularly for healthcare organizations. To best accommodate patients, your practice has probably undergone quite a few changes which should include digital marketing and communication. How will your organization pivot from its current marketing strategy to effectively reach your short term goals and audience during COVID-19?

Here are our recommendations for optimizing your healthcare organization’s marketing strategy during COVID-19.

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6 Marketing Initiatives You Can Accomplish during the COVID-19 Pandemic

by Olivia Allen

Marketing Initiatives You Can Accomplish during the COVID-19 PandemicAs soon as the immediate impact of COVD-19 touched down, it was no surprise that we started fielding questions from nearly every client across industries. And while the knee jerk reaction for some clients was to completely pause all marketing investments and campaigns, it’s more important than ever to consider how you can pivot your marketing strategy during COVID-19 to appropriately address your target market and prepare for recovery in 2020.

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Dramatically Increase Revenue with These 5 B2B Conversion Optimization Tactics

by Olivia Allen

5 B2B Conversion Optimization TacticsWe’ve heard it before: you built a great website, created helpful content that (you think) is working and ensured everything is well-optimized and search engine friendly. But…you’re hearing crickets when it comes to leads and can’t seem to figure out where to place the problem.

Let’s face it. A lot of work goes into creating a website design and marketing strategy that meets the needs of your audience, and a well-tuned website for lead conversions is just another piece of the puzzle. Even if your website is performing well in search engines and receiving qualified traffic, you may find that you’re not converting visitors. In this case, there are strategic tactics that you can implement to increase conversions. 

Here’s what it takes to maximize the number of website visitors you convert into qualified leads.

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5 Facebook Tips for B2B Social Media Marketing: Easily Boost Your Social Media Effectiveness

by Sarah DeSantis

As an inbound marketer, I work hard to squeeze every ounce of value out of our B2B social media marketing clients’ investments.  While at the end of the day, we simply want to deliver results to our clients, it’s important when investing in a B2B social media strategy that they clearly see the influence of social media on attaining their business goals, whether that’s brand awareness, lead generation or customer acquisition. B2B Social Media Marketing

Having proven the value of social media for B2B companies time and time again, I love to sing the praises of social media for business. But if you want to sing this song, you have to put in the work. I’ll spare the extensive “social media for business” lowdown as you can download a guide from the popular social media channels for that (and they provide some great information, especially for those companies just getting started). Instead, I want to share some easily executable and repetitive tactics that I’ve found to help foster more impressive social media results on Facebook specifically.

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7 Must-Have Web Design Features & Functions for Your Medical Practice Website

by Randi Brawley

Creating a well-executed user experience and growth driven website strategy for any business is a challenge. For medical practices looking to improve patient acquisition and establish professional credibility, there are special website design elements and functions to consider. Read on to discover seven important features to include in your medical practice website design project.

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