The road to converting leads into customers is a long one, but it always begins with one simple fact: More leads means more chances to sell.
Understandably, lead generation is a common goal for many businesses. Today, we’d like to discuss lead generation techniques in the format of offers.
Offers can be anything from eBooks to webinars to blogs. Naturally, some types of offers work better than others at capturing leads. In fact, offers can be ranked pretty easily into a hierarchy based on how well they tend to perform. Read more