Landing pages are quite easy to create – after all, they’re only one page. Effective landing pages? Not so simple. The word effective gets thrown around quite a bit in the inbound marketing world, but what does it really mean? We believe that for landing pages, “effective” can be redefined as “converting.”
Rules for Effective Landing Pages
Landing page optimization to increase conversion is not easy; in fact, it’s downright difficult. PPC channels like AdWords are no longer the easy route to revenue, so creating highly effective landing pages is more important than ever. Here are what we consider to be the seven key rules for doing so.