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Creating Effective Landing Pages – 7 Key Components

by Randi Brawley

Landing pages are quite easy to create – after all, they’re only one page. Effective landing pages? Not so simple. The word effective gets thrown around quite a bit in the inbound marketing world, but what does it really mean? We believe that for landing pages, “effective” can be redefined as “converting.”

Rules for Effective Landing Pages

Landing page optimization to increase conversion is not easy; in fact, it’s downright difficult. PPC channels like AdWords are no longer the easy route to revenue, so creating highly effective landing pages is more important than ever. Here are what we consider to be the seven key rules for doing so.

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E-Book or Whitepaper? 4 Major Differences

by Randi Brawley

Stack of books and papersEffective digital marketing requires a variety of approaches, including the use of e-books and whitepapers. Both are considered “long-format” marketing tools, and while they are similar, they are not the same.

Here is what they have in common:

  • Both are an integral parts of SEO-based digital marketing, helping content to be found/ranked by Google.
  • They’re used most often for prospects and leads in the middle- or latter-part of the sales funnel.
  • When well-written and formatted, they establish you as an authority in your industry or niche. Read more

Writing Effective Blog Titles – 5 Tips to Increase Clicks

by Randi Brawley

Five Tips for Writing Blog Headlines

Writing effective blog titles is one of the most important elements of any blog post. Why? Because without a good title, you’re going to have difficulty convincing anyone to read your post. It won’t matter how great your content is if nobody reads it.

This, unfortunately, also means that a lot of the effort you’re putting into your blog content will end up going to waste.  So how exactly can you come up with blog title ideas that are interesting enough to warrant a click? The following are a number of tips to keep in mind: Read more

Week 6: Call to Action

by Susan Rich

So far in our series, we have examined the different elements of a website and the design process. We have discussed website navigation, content, photography, and footer. Now we’ll talk about a specific tool to turn a passive visit to website into active engagement—a “call to action”.

One of the best marketing devices on the web is a call to action button or icon. This item shows potential clients exactly what the first step is working with your business. We’re used to seeing “buy now”, “sign up”, “tell us more” or “free trial” buttons. These types of buttons on your website are usually large, and dominant on the page because basic web design trends towards the largest, brightest, biggest items are the most read, seen, and viewed as most important. When planning your website consider what you want visitors to do when they get to your site. Do they need to contact you to setup a consultation? Should they buy something? Should they explore a free trial?

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Synerge-marketing Launches Bump Agent for Travelers

by Randi Brawley

Bump Agent CT Web Design - Synerge-marketing

Bump Agent Website

Bump Agent, a website designed and developed by Synerge-marketing,  launched this week. Bump Agent is a new concept targeted to flexible travelers. People that sign up are notified more than a day in advance if their flight is overbooked and receive valuable travel incentives to rebook on an alternate flight. It’s bumping with benefits. The system helps the airlines keep passengers (and flight crew) happy,  and it helps passengers by providing rewards and convenience for rebooking. Smart Idea!

The challenge was to create a new brand that appealed to business and leisure travelers, college students and empty nesters. We needed to design a website that brought the visitor through the concept, benefits and sign up without any effort. The goals were to make the brand distinctive, deliver the message clearly, and engage vistitors to sign up for free.

For this challenge, we decided to take the visitor through the bump agent story and benefits, and invite visitors to “get onboard” all within a single web page. An airplane and flight path lead the visitor down the page and to the call to action. Our web designer, Kim, combined old fashioned airport icons and nostalgic graphics with bold colors and modern background scenes. The forms were designed as a “ticket”.

Our developer, Garry, made the functionality elegant and effortless. He was able to integrate the forms, rotating surveys and refer a friend  all within a single process and without leaving the page.  The forms were programmed to rotate so that the client would receive a variety of feedback from visitors relating to the service.  All this was custom programmed without using any 3rd party software. Not an easy feat.

The Synerge-marketing team of web designers and developers worked together to come up with a website that was original, compelling, intuitive and fun. Untraditional in both design and function, we’ll be interested to see how it is received and look forward to the phase 2 version including “My bump agent” profile and full registration.

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