Dramatically Increase Revenue with These 5 B2B Conversion Optimization Tactics

5 B2B Conversion Optimization TacticsWe’ve heard it before: you built a great website, created helpful content that (you think) is working and ensured everything is well-optimized and search engine friendly. But…you’re hearing crickets when it comes to leads and can’t seem to figure out where to place the problem.

Let’s face it. A lot of work goes into creating a website design and marketing strategy that meets the needs of your audience, and a well-tuned website for lead conversions is just another piece of the puzzle. Even if your website is performing well in search engines and receiving qualified traffic, you may find that you’re not converting visitors. In this case, there are strategic tactics that you can implement to increase conversions. 

Here’s what it takes to maximize the number of website visitors you convert into qualified leads.

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What is a Landing Page (and Why You Need to Know)

landing pages for capturing informationOne of the most frequent questions we hear is “What is a landing page and why do I need one when I already have a contact form?” The term “landing page” can create a bit of confusion. Doesn’t any page a visitor “lands” on within your website meet the definition? Not quite. While it’s true that all landing pages can be defined as web pages, not all web pages are landing pages. If that doesn’t clear things up, maybe this will: landing pages exist solely to capture your visitor’s information via a form in order to convert them into customers.

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Lead Generation: Building Forms that are Optimized for Conversion

Building optimized formsLanding pages might be the home of lead generation, but contact forms are locked doors that users have to pass through to convert. With this in mind, it’s in your best interest to make opening this lock as simple and effortless for your audience as possible. Read more

Lead Generation: Must Haves for Effective Landing Pages

Effective landing pagesLanding pages are designed to capture lead information by providing a clear and concise offer of value. This is where your call-to-action leads, showing visitors that it’s time to get down to business.

There are several must-have features that make landing pages great:

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Lead Generation: Increasing Lead Counts With Calls-To-Action That Rock

Call to actions lead generation

When you are designing an inbound lead generation campaign, you are creating an offer for people whom you have identified as your target personas. No matter how wonderful it is or how much your offer will help your visitors, if you do not drive them to take action, most will never know.

Calls-to-action (CTAs) are your best tool to capture your visitors’ attention and convert them to leads, but there is more involved than simply saying, “Buy now!” or “Click here!”. Increase your lead counts with CTAs that rock!


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