Home » Inbound Marketing » Lead Generation

Adjusting Your Healthcare Practice’s Marketing Strategy in the COVID-19 Era

by Olivia Allen

Adjusting Your Healthcare Practice’s Marketing Strategy in the COVID-19 EraCOVID-19 has caused a rippling effect among almost every industry in some way, particularly for healthcare organizations. To best accommodate patients, your practice has probably undergone quite a few changes which should include digital marketing and communication. How will your organization pivot from its current marketing strategy to effectively reach your short term goals and audience during COVID-19?

Here are our recommendations for optimizing your healthcare organization’s marketing strategy during COVID-19.

Read more

6 Marketing Initiatives You Can Accomplish during the COVID-19 Pandemic

by Olivia Allen

Marketing Initiatives You Can Accomplish during the COVID-19 PandemicAs soon as the immediate impact of COVD-19 touched down, it was no surprise that we started fielding questions from nearly every client across industries. And while the knee jerk reaction for some clients was to completely pause all marketing investments and campaigns, it’s more important than ever to consider how you can pivot your marketing strategy during COVID-19 to appropriately address your target market and prepare for recovery in 2020.

Read more

The Pros and Cons of HubSpot for Your Business: 4 Things to Consider

by Sarah DeSantis

Pros and Cons of HubSpotLet me start by saying that we are huge fans of HubSpot at Synerge-marketing. We’re a certified partner and our on-staff inbound marketing specialists can’t say enough positive things about.

When a client or potential customer asks about what customer relationship management (CRM) and/or marketing platform we recommend, of course, we encourage them to evaluate HubSpot for their needs. However, HubSpot is not right for everyone. Even HubSpot sales will tell you that, even though they provide several packages and service tiers to meet the needs of a diverse customer base.

But if you have evaluated your options and are ready to pull the purchase trigger, there are a few things that we’d like to remind organizations to think about before getting started so they can plan for an efficient HubSpot implementation that will ultimately help them achieve a faster return on their investment.

Here are the pros and cons of HubSpot to consider for your business before making an investment, but I’ll be honest, the cons are not related to the technology itself.

Read more

Dramatically Increase Revenue with These 5 B2B Conversion Optimization Tactics

by Olivia Allen

5 B2B Conversion Optimization TacticsWe’ve heard it before: you built a great website, created helpful content that (you think) is working and ensured everything is well-optimized and search engine friendly. But…you’re hearing crickets when it comes to leads and can’t seem to figure out where to place the problem.

Let’s face it. A lot of work goes into creating a website design and marketing strategy that meets the needs of your audience, and a well-tuned website for lead conversions is just another piece of the puzzle. Even if your website is performing well in search engines and receiving qualified traffic, you may find that you’re not converting visitors. In this case, there are strategic tactics that you can implement to increase conversions. 

Here’s what it takes to maximize the number of website visitors you convert into qualified leads.

Read more

7 Must-Have Web Design Features & Functions for Your Medical Practice Website

by Randi Brawley

Creating a well-executed user experience and growth driven website strategy for any business is a challenge. For medical practices looking to improve patient acquisition and establish professional credibility, there are special website design elements and functions to consider. Read on to discover seven important features to include in your medical practice website design project.

Read more