How to Increase B2B Lead Engagement in a Tech-Centric World

B2B Lead Engagements in a tech-centric worldUnless you’ve been living under a rock lately, you know that Mark Zuckerberg has been drinking from a firehose. Recently, Zuckerberg spent two days answering a slew of questions during a U.S. Senate hearing over Facebook’s inability to prevent the spreading of fake news and to protect user privacy.

For good reason, the tech giant is under scrutiny. But with the spotlight shining on them, I’m still reminded of how Facebook built their success, which stemmed from their unprecedented ability to create user engagement.

Perhaps now more than ever, it’s a valuable reminder for B2B companies in today’s tech-centric world. We know that the buying landscape looks vastly different than when Facebook first launched in 2004, but consider the following: Read more

The Number One Reason Why B2B Websites Aren’t Generating Leads

B2B Website Lead GenerationWhen was the last time you tried out a new restaurant? Think about your overall experience from the beginning—how did you first learn about the eatery? What prompted you to dine there? Did the outcome make you want to return?

You may have heard about it from a friend, saw an advertisement or even drove past the restaurant. Next, you probably looked up their menu or read a Yelp review. Once you arrived, the food, service, decor and cleanliness no doubt determined whether or not you returned.

Why is this important? Because successful restaurants and B2C retail companies are extremely precise. They know who their ideal customer is. They know how customers are finding them. They know what conversations are taking place on social media. And they know how to meet their patron’s expectations and how to properly nurture returning customers.

In short, they are customer-centric.

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Leveraging Multi-Funnel Lead Generation to Maximize Results

Multi-funnel lead generation tipsThe expression “Don’t put all your eggs in one basket” dates as far back as the 1600’s; likely because it’s such sage advice. The same advice is valuable to your inbound lead generation efforts, yet in a slightly different manner. Although you don’t stand to lose everything if you only use one method to attract leads, you stand to gain far more if you leverage multiple channels.

Let’s take a close look at leveraging multi-funnel lead generation to maximize your results. Read more

Lead Generation: Building Forms that are Optimized for Conversion

Building optimized formsLanding pages might be the home of lead generation, but contact forms are locked doors that users have to pass through to convert. With this in mind, it’s in your best interest to make opening this lock as simple and effortless for your audience as possible. Read more

Lead Generation: Must Haves for Effective Landing Pages

Effective landing pagesLanding pages are designed to capture lead information by providing a clear and concise offer of value. This is where your call-to-action leads, showing visitors that it’s time to get down to business.

There are several must-have features that make landing pages great:

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