Category: Lead Generation

Unless you’ve been living under a rock lately, you know that Mark Zuckerberg has been drinking from a firehose. Recently, Zuckerberg spent two days answering a slew of questions during a U.S. Senate hearing over Facebook’s inability to prevent the spreading of fake news and to protect user privacy.

For good reason, the tech giant is under scrutiny. But with the spotlight shining on them, I’m still reminded of how Facebook built their success, which stemmed from their unprecedented ability to create user engagement.

Perhaps now more than ever, it’s a valuable reminder for B2B companies in today’s tech-centric world. We know that the buying landscape looks vastly different than when Facebook first launched in 2004, but consider the following: Read more

When was the last time you tried out a new restaurant? Think about your overall experience from the beginning—how did you first learn about the eatery? What prompted you to dine there? Did the outcome make you want to return?

You may have heard about it from a friend, saw an advertisement or even drove past the restaurant. Next, you probably looked up their menu or read a Yelp review. Once you arrived, the food, service, decor and cleanliness no doubt determined whether or not you returned.

Why is this important? Because successful restaurants and B2C retail companies are extremely precise. They know who their ideal customer is. They know how customers are finding them. They know what conversations are taking place on social media. And they know how to meet their patron’s expectations and how to properly nurture returning customers.

In short, they are customer-centric.

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