Synerge-marketing Launches Bump Agent for Travelers

Bump Agent CT Web Design - Synerge-marketing

Bump Agent Website

Bump Agent, a website designed and developed by Synerge-marketing,  launched this week. Bump Agent is a new concept targeted to flexible travelers. People that sign up are notified more than a day in advance if their flight is overbooked and receive valuable travel incentives to rebook on an alternate flight. It’s bumping with benefits. The system helps the airlines keep passengers (and flight crew) happy,  and it helps passengers by providing rewards and convenience for rebooking. Smart Idea!

The challenge was to create a new brand that appealed to business and leisure travelers, college students and empty nesters. We needed to design a website that brought the visitor through the concept, benefits and sign up without any effort. The goals were to make the brand distinctive, deliver the message clearly, and engage vistitors to sign up for free.

For this challenge, we decided to take the visitor through the bump agent story and benefits, and invite visitors to “get onboard” all within a single web page. An airplane and flight path lead the visitor down the page and to the call to action. Our web designer, Kim, combined old fashioned airport icons and nostalgic graphics with bold colors and modern background scenes. The forms were designed as a “ticket”.

Our developer, Garry, made the functionality elegant and effortless. He was able to integrate the forms, rotating surveys and refer a friend  all within a single process and without leaving the page.  The forms were programmed to rotate so that the client would receive a variety of feedback from visitors relating to the service.  All this was custom programmed without using any 3rd party software. Not an easy feat.

The Synerge-marketing team of web designers and developers worked together to come up with a website that was original, compelling, intuitive and fun. Untraditional in both design and function, we’ll be interested to see how it is received and look forward to the phase 2 version including “My bump agent” profile and full registration.

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Building a Business Blog for Your Company

Blogging 101: How to Get Started with WordPress

As a business owner, you may not be convinced that starting a blog is the best use of your resources. You don’t know if you have the time, you are concerned about the return, and you might not even know where to start. Yet you’re considering a blog because, despite your reservations, you hear more and more from your peers that a blog has benefits. You hear that a blog can bring you new business. Read more

Using Facebook to Grow Your Business Online

In a previous post we talked about some of the ways you can grow your business online without spending money. Today, we’re going to cover how to setup a Facebook page and how to use the page to grow your business.

What Facebook Business Pages Are All About

Unlike your personal Facebook profile, your business will not make “friends” through Facebook. Rather, your business will gather “Likes.” Depending on how you setup your Facebook business page, you can create an open forum or you can exert complete control over what is published to your Facebook business page.

These are the essential elements of a Facebook business page:

  1. The wall where you post updates and where fans can post comments (if you enable this feature).
  2. The info section where you post contact information and a brief description of your business.
  3. The photos and videos sections where you share information and promote your business.
  4. The reviews area presents an opportunity for your fans to comment on your business.
  5. The notes section can be used for relevant discussions or to feature your blog posts.

In addition to what’s listed here, Facebook also allows for custom applications, custom tab designs, and advertising. We recommend these additional features to businesses that are serious about branding their Facebook presence and/or advanced Facebook users who have demonstrated a return. We’ll talk more about these topics in future posts.

How a Facebook Business Page Will Help You

Read more

Tips for Developing Your Blogging Voice

Defining your professional blogging voice takes time and practice—a lot of both, actually. If you are getting your business blogging feet wet, consider these tips to help develop  a blogging voice for your business that your readers and, hopefully, your customers appreciate.

Research the blogosphere in your industry.

Using keyword phrases specific to your industry, do a Google Blog search to see how your competitors blog. Notice which blogs provide valuable information for the reader and which blogs only write fluffy content to promote themselves. The larger companies most likely use professional writers to blog, so take note of their content as well (outsourcing blog writing is an option for you too, of course.). By assessing your vertical online, you can make a conscious decision on the style of writing you would like publish online.

Decide on a handful of blog topic themes.

Yes, planning can be a drag, but planning will help you refine your blogging voice.

How? Read more

Free Images for Blogging

A Picture Is Worth A Thousand Words

You have heard it a million times: A picture is worth a thousand words. In blogging, this old adage remains true.

Your blogging goal should be to inform your readers without being overly promotional, so that they come to trust you and return to your blog again and again. A photograph or graphic will help you to both inform and engage. Other benefits include:

  • Highlight your products/services and your people. Show your readers who you are and what you do.
  • Support headlines that evoke an image – try using metaphors. For example, a headline that references the beginning of something within your business might be complemented well with a sunrise image.
  • Entice visitors to spend time with the post. Few blog visitors will read your blog post word for word. By adding images to your post you make it easier for the reader to scan and hopefully tune into more of the details.

Of course, it’d be great if you had a staff photographer or graphic designer who had time to produce all your blog post images, but that’s not exactly realistic. So, online image resources are the second best thing.

Read more