One of the biggest mistakes companies make is to judge websites only by their aesthetic design. No matter how beautiful a website is, if no one can find it, it does you no good. It’s like spending $20,000 on a glossy brochure and then locking it in a cabinet. Without an effective strategy for making your online presence visible to your customers, your site will be doomed to fail. Here are some strategies to consider: Read more
One of the most frequent questions we hear is “What is a landing page and why do I need one when I already have a contact form?” The term “landing page” can create a bit of confusion. Doesn’t any page a visitor “lands” on within your website meet the definition? Not quite. While it’s true that all landing pages can be defined as web pages, not all web pages are landing pages. If that doesn’t clear things up, maybe this will: landing pages exist solely to capture your visitor’s information via a form in order to convert them into customers.
The expression “Don’t put all your eggs in one basket” dates as far back as the 1600’s; likely because it’s such sage advice. The same advice is valuable to your inbound lead generation efforts, yet in a slightly different manner. Although you don’t stand to lose everything if you only use one method to attract leads, you stand to gain far more if you leverage multiple channels.
Let’s take a close look at leveraging multi-funnel lead generation to maximize your results. Read more
Landing pages might be the home of lead generation, but contact forms are locked doors that users have to pass through to convert. With this in mind, it’s in your best interest to make opening this lock as simple and effortless for your audience as possible. Read more