Business websites are designed to bring, well, business. Targeted demographics are developed and calls to action such as, “Buy Now”, “Call Today” are built into the site to elicit a transaction. These elements do not translate into a non-profit web design. While both types of sites must offer easy navigation, and a user-friendly format enabling the visitor to discover what the organization is all about, a non-profit site needs to offer more.
This is something I recently discovered during a website redesign for a Connecticut nonprofit, The Center for Family Justice, which provides services for victims of domestic violence, sexual assault and child abuse. Although I have been a volunteer at The Center for a number of years, and would be the primary writer for the website copy, the process became an incredible learning experience, something that was obvious after the first meeting The Center staff had with our web designer, Synerge-marketing. Read more