An insider’s look at creating a non-profit website

Business websites are designed to bring, well, business. Targeted demographics are developed and calls to action such as, “Buy Now”, “Call Today” are built into the site to elicit a transaction. These elements do not translate into a non-profit web design. While both types of sites must offer easy navigation, and a user-friendly format enabling the visitor to discover what the organization is all about, a non-profit site needs to offer more.

This is something I recently discovered during a website redesign for a Connecticut nonprofit, The Center for Family Justice, which provides services for victims of domestic violence, sexual assault and child abuse. Although I have been a volunteer at The Center for a number of years, and would be the primary writer for the website copy, the process became an incredible learning experience, something that was obvious after the first meeting The Center staff had with our web designer, Synerge-marketing. Read more

Little-Known Ways to Find Content Ideas for Your Blog

Image courtesy mkhmarketing.wordpress.com

We all know the importance of regularly publishing new and interesting content on our blogs. And if you’ve had a blog for any length of time, you probably also understand the challenge of having to come up consistently with new topics and ideas.

You may find yourself asking:

“What can I write that hasn’t already been written a thousand times before?”
“What topics are of interest to my target market?”
“How can I create content that gets my readers so excited they can’t stop sharing, liking, and commenting on it?”

This post will walk you through the process of generating new content ideas on a regular basis. By drawing on the strategies below, you should be able to feel confident in your ability to devise interesting and meaningful topics on a consistent basis that your readers will love.

1. Make use of Facebook interest lists
You may already be using Facebook interest lists to aggregate the reams of content you receive each day in your newsfeed. If you’re not familiar with interest lists, here’s a brief overview: By setting up lists, you can click on your customized links (found in the left sidebar) to view posts only from the people or pages that are part of that list.

For instance, if you’re in the social media industry, you may have separate lists for “Facebook Marketers,” “Social Media News,” and “Top Twitter Accounts.” When you’d like to view posts and updates only from people on those lists, simply click on the link in your sidebar, and voila! … customized content at a glance.

Once you have your lists set up, it’s simple to use them to generate content ideas. You can:

  • Identify a trending topic and write a blog post about it to
  • Share breaking news or viral posts with your community.
  • Keep an eye on what your competitors are posting and write a post that adds your perspective to the conversation

For tips on using these ideas to write your own web content, please visit our post Understanding and Developing Content for the Web.

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Week 4: Tips on Using Photography & Images in Web Design

Synerge-marketing Web Design

One of the most powerful visual elements of any webpage design is the use of photography. Our series has considered navigation, and content. Now, we focus more precisely on using photos.

Adding images to your website creates interest, adds color and establishes mood. Our eyes delight in beautiful photography. With a variety of potential sources, keep in mind the importance of choosing high quality and relevant photos. Photography communicates powerfully on many levels; the choices you make here truly count.

Stock photography sites like iStock or Getty Images are some options. These sites offer millions of choices, easy searching, and usually affordability. At the same time, anyone can buy from a stock image website, so it’s possible that you might end up with the same images as like-minded business. However, there are ways to search for less commonly used images as well.

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Synerge-marketing Launches Pickle Peas E-Commerce Site

Pickle Peas E-Commerce Web DesignNew start-up businesses are thriving.  We get several requests a month from clients seeking to develop a web presence for a new idea, product or service.  They know that without a website, their company has no credibility whether they are targeting investers, partners, businesses or consumers.  Shannon Byrne came to us early in the year looking for help with an ecommerce web design focused on a line of baby clothes and bibs targeted to mom’s dealing with drooling babies.  She is raising 3 children currently, all who are droolers and she turned her problem into an idea and business.  Her clothes are 100% organic cotton, rugged, comfortable and stylish.  The idea is that the bib is interchangeable with the outfit and instead of clashing with the outfit, it is designed to coordinate and look like an applique.  The bib keeps the baby dry and happy, and can be easily snapped off and on with other coordinating bibs so mom doesn’t have to dress and undress repeatedly throughout the day.

We wanted a design that would appeal to modern, upscale moms that could afford to invest in really cute clothes that actually served a purpose.  We used the Big Commerce platform to achieve Shannon’s goals on a tight start-up budget.  Because the competition for “organic baby clothes” was competitive, we targeted keywords that surrounded a problem that moms face – drooling, teething and spitting up.

Check out Pickle Peas site here: Interchangeable Outfits and Bibs for Drooling Babies


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Synerge-marketing Launches Bump Agent for Travelers

Bump Agent CT Web Design - Synerge-marketing

Bump Agent Website

Bump Agent, a website designed and developed by Synerge-marketing,  launched this week. Bump Agent is a new concept targeted to flexible travelers. People that sign up are notified more than a day in advance if their flight is overbooked and receive valuable travel incentives to rebook on an alternate flight. It’s bumping with benefits. The system helps the airlines keep passengers (and flight crew) happy,  and it helps passengers by providing rewards and convenience for rebooking. Smart Idea!

The challenge was to create a new brand that appealed to business and leisure travelers, college students and empty nesters. We needed to design a website that brought the visitor through the concept, benefits and sign up without any effort. The goals were to make the brand distinctive, deliver the message clearly, and engage vistitors to sign up for free.

For this challenge, we decided to take the visitor through the bump agent story and benefits, and invite visitors to “get onboard” all within a single web page. An airplane and flight path lead the visitor down the page and to the call to action. Our web designer, Kim, combined old fashioned airport icons and nostalgic graphics with bold colors and modern background scenes. The forms were designed as a “ticket”.

Our developer, Garry, made the functionality elegant and effortless. He was able to integrate the forms, rotating surveys and refer a friend  all within a single process and without leaving the page.  The forms were programmed to rotate so that the client would receive a variety of feedback from visitors relating to the service.  All this was custom programmed without using any 3rd party software. Not an easy feat.

The Synerge-marketing team of web designers and developers worked together to come up with a website that was original, compelling, intuitive and fun. Untraditional in both design and function, we’ll be interested to see how it is received and look forward to the phase 2 version including “My bump agent” profile and full registration.


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