5 Reasons You Can’t Afford to Freeze Your Marketing Spend During COVID-19

Reasons You Can't Afford to Freeze Your Marketing Spend During COVID-19“In good times, people want to advertise; in bad times,
they have to.”
– Bruce Barton, American Author

As the world is grappling with the COVID-19 pandemic, many companies are scrambling with how to respond to the potential business impacts. Yes, COVID-19 has the ability to disrupt certain business sectors, but how companies adapt to these changes is crucial.

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The Pros and Cons of HubSpot for Your Business: 4 Things to Consider

Pros and Cons of HubSpotLet me start by saying that we are huge fans of HubSpot at Synerge-marketing. We’re a certified partner and our on-staff inbound marketing specialists can’t say enough positive things about.

When a client or potential customer asks about what customer relationship management (CRM) and/or marketing platform we recommend, of course, we encourage them to evaluate HubSpot for their needs. However, HubSpot is not right for everyone. Even HubSpot sales will tell you that, even though they provide several packages and service tiers to meet the needs of a diverse customer base.

But if you have evaluated your options and are ready to pull the purchase trigger, there are a few things that we’d like to remind organizations to think about before getting started so they can plan for an efficient HubSpot implementation that will ultimately help them achieve a faster return on their investment.

Here are the pros and cons of HubSpot to consider for your business before making an investment, but I’ll be honest, the cons are not related to the technology itself.

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Ways to Use LinkedIn for Business – And they’re free!

Ways to Use LinkedIn for BusinessIf you have explored paid LinkedIn advertising opportunities for your business, you know that they are expensive (however, they are highly-effectively with the proper budget.) For marketing professionals managing a social media strategy, you most likely handle the messaging and distribution to your company’s LinkedIn page, but without a substantial social media budget, you tip toe around LinkedIn advertising opportunities. And then if you’re a non-marketing professional, well, you probably have a LinkedIn profile and that’s just about it, unless you’re one of the lucky ones that has a marketing resource publishing to your profile as well. This is all a good start, but there are so many more ways to use LinkedIn for business growth. Read more

Synerge-Marketing, LLC Receives 2019 Best of Fairfield Award for Top Marketing Consultants

Fairfield Award Program Honors the Achievement

Best of Fairfield - Top Marketing Consultants - Synerge-marketingFAIRFIELD November 24, 2019 — Synerge-Marketing, LLC has been selected for the 2019 Best of Fairfield Award in the Marketing Consultants category by the Fairfield Award Program.

Each year, the Fairfield Award Program identifies companies that we believe have achieved exceptional marketing success in their local community and business category. These are local companies that enhance the positive image of small business through service to their customers and our community. These exceptional companies help make the Fairfield area a great place to live, work and play.

Various sources of information were gathered and analyzed to choose the winners in each category. The 2019 Fairfield Award Program focuses on quality, not quantity. Winners are determined based on the information gathered both internally by the Fairfield Award Program and data provided by third parties.

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Dramatically Increase Revenue with These 5 B2B Conversion Optimization Tactics

5 B2B Conversion Optimization TacticsWe’ve heard it before: you built a great website, created helpful content that (you think) is working and ensured everything is well-optimized and search engine friendly. But…you’re hearing crickets when it comes to leads and can’t seem to figure out where to place the problem.

Let’s face it. A lot of work goes into creating a website design and marketing strategy that meets the needs of your audience, and a well-tuned website for lead conversions is just another piece of the puzzle. Even if your website is performing well in search engines and receiving qualified traffic, you may find that you’re not converting visitors. In this case, there are strategic tactics that you can implement to increase conversions. 

Here’s what it takes to maximize the number of website visitors you convert into qualified leads.

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