5 Reasons You Can’t Afford to Freeze Your Marketing Spend During COVID-19

Reasons You Can't Afford to Freeze Your Marketing Spend During COVID-19“In good times, people want to advertise; in bad times,
they have to.”
– Bruce Barton, American Author

As the world is grappling with the COVID-19 pandemic, many companies are scrambling with how to respond to the potential business impacts. Yes, COVID-19 has the ability to disrupt certain business sectors, but how companies adapt to these changes is crucial.

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The Pros and Cons of HubSpot for Your Business: 4 Things to Consider

Pros and Cons of HubSpotLet me start by saying that we are huge fans of HubSpot at Synerge-marketing. We’re a certified partner and our on-staff inbound marketing specialists can’t say enough positive things about.

When a client or potential customer asks about what customer relationship management (CRM) and/or marketing platform we recommend, of course, we encourage them to evaluate HubSpot for their needs. However, HubSpot is not right for everyone. Even HubSpot sales will tell you that, even though they provide several packages and service tiers to meet the needs of a diverse customer base.

But if you have evaluated your options and are ready to pull the purchase trigger, there are a few things that we’d like to remind organizations to think about before getting started so they can plan for an efficient HubSpot implementation that will ultimately help them achieve a faster return on their investment.

Here are the pros and cons of HubSpot to consider for your business before making an investment, but I’ll be honest, the cons are not related to the technology itself.

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Dramatically Increase Revenue with These 5 B2B Conversion Optimization Tactics

5 B2B Conversion Optimization TacticsWe’ve heard it before: you built a great website, created helpful content that (you think) is working and ensured everything is well-optimized and search engine friendly. But…you’re hearing crickets when it comes to leads and can’t seem to figure out where to place the problem.

Let’s face it. A lot of work goes into creating a website design and marketing strategy that meets the needs of your audience, and a well-tuned website for lead conversions is just another piece of the puzzle. Even if your website is performing well in search engines and receiving qualified traffic, you may find that you’re not converting visitors. In this case, there are strategic tactics that you can implement to increase conversions. 

Here’s what it takes to maximize the number of website visitors you convert into qualified leads.

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7 Must-Have Web Design Features & Functions for Your Medical Practice Website

Creating a well-executed user experience and growth driven website strategy for any business is a challenge. For medical practices looking to improve patient acquisition and establish professional credibility, there are special website design elements and functions to consider. Read on to discover seven important features to include in your medical practice website design project.

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Inbound Marketing ROI – Justifying your Marketing Expense

Inbound Marketing ROIDeveloping a sound inbound marketing campaign is tireless work but you know the end result is increased revenue for your company. The problem is, it can be difficult for you to prove to everyone else that the time and money invested will pay off. You have all of the tools you need to prove a solid ROI, you just have to know which analytics matter most to upper management or your company’s owner. The analytics you rely on to measure your success are not the same language people controlling the finances speak, so we’ve put together the analytic tools that will help you promote the ROI for your marketing efforts and gain the support you need to be a great success. Read more