Dramatically Increase Revenue with These 5 B2B Conversion Optimization Tactics

5 B2B Conversion Optimization TacticsWe’ve heard it before: you built a great website, created helpful content that (you think) is working and ensured everything is well-optimized and search engine friendly. But…you’re hearing crickets when it comes to leads and can’t seem to figure out where to place the problem.

Let’s face it. A lot of work goes into creating a website design and marketing strategy that meets the needs of your audience, and a well-tuned website for lead conversions is just another piece of the puzzle. Even if your website is performing well in search engines and receiving qualified traffic, you may find that you’re not converting visitors. In this case, there are strategic tactics that you can implement to increase conversions. 

Here’s what it takes to maximize the number of website visitors you convert into qualified leads.

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7 Must-Have Web Design Features & Functions for Your Medical Practice Website

Creating a well-executed user experience and growth driven website strategy for any business is a challenge. For medical practices looking to improve patient acquisition and establish professional credibility, there are special website design elements and functions to consider. Read on to discover seven important features to include in your medical practice website design project.

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Inbound Marketing ROI – Justifying your Marketing Expense

Inbound Marketing ROIDeveloping a sound inbound marketing campaign is tireless work but you know the end result is increased revenue for your company. The problem is, it can be difficult for you to prove to everyone else that the time and money invested will pay off. You have all of the tools you need to prove a solid ROI, you just have to know which analytics matter most to upper management or your company’s owner. The analytics you rely on to measure your success are not the same language people controlling the finances speak, so we’ve put together the analytic tools that will help you promote the ROI for your marketing efforts and gain the support you need to be a great success. Read more