One of the biggest mistakes companies make is to judge websites only by their aesthetic design. No matter how beautiful a website is, if no one can find it, it does you no good. It’s like spending $20,000 on a glossy brochure and then locking it in a cabinet. Without an effective strategy for making your online presence visible to your customers, your site will be doomed to fail. Here are some strategies to consider: Read more
The expression “Don’t put all your eggs in one basket” dates as far back as the 1600’s; likely because it’s such sage advice. The same advice is valuable to your inbound lead generation efforts, yet in a slightly different manner. Although you don’t stand to lose everything if you only use one method to attract leads, you stand to gain far more if you leverage multiple channels.
Let’s take a close look at leveraging multi-funnel lead generation to maximize your results. Read more
The holidays are all about relationships. Relationships with our family, our friends, and yes, our clients.
And these days, one compelling way to build these relationships is through social media. Of course, no good marketer lets a customer touchpoint go to waste—and there’s no reason your genuine holiday outreach can’t be a part of your social media marketing strategy.
Try these social media marketing ideas as a way to connect with, and market to, your social audience this holiday season. Read more
Social media is a cornerstone of successful lead generation and as more businesses capitalize on the power of their audiences, vast changes are being made to the various platforms. Now you not only have to engage the audiences you have worked to grow, you have to work around new algorithms to maintain your voice and have your content seen by new prospective clients. To help keep you “in the know”, we have assembled some information on the top three social media marketing trends to watch for in 2017 so you can start planning for better sales than ever in the new year. Read more
Facebook is platform that you either love or hate- there does not seem to be an in between. For some businesses however, it can be a powerful lead generation tool if you work it properly. Algorithm updates over the past year have made it more difficult to gain visibility for organic posts. Here are five tips to work around the Facebook algorithm change and expand your reach.