If you have explored paid LinkedIn advertising opportunities for your business, you know that they are expensive (however, they are highly-effectively with the proper budget.) For marketing professionals managing a social media strategy, you most likely handle the messaging and distribution to your company’s LinkedIn page, but without a substantial social media budget, you tip toe around LinkedIn advertising opportunities. And then if you’re a non-marketing professional, well, you probably have a LinkedIn profile and that’s just about it, unless you’re one of the lucky ones that has a marketing resource publishing to your profile as well. This is all a good start, but there are so many more ways to use LinkedIn for business growth. Read more
As an inbound marketer, I work hard to squeeze every ounce of value out of our B2B social media marketing clients’ investments. While at the end of the day, we simply want to deliver results to our clients, it’s important when investing in a B2B social media strategy that they clearly see the influence of social media on attaining their business goals, whether that’s brand awareness, lead generation or customer acquisition. B2B Social Media Marketing
Having proven the value of social media for B2B companies time and time again, I love to sing the praises of social media for business. But if you want to sing this song, you have to put in the work. I’ll spare the extensive “social media for business” lowdown as you can download a guide from the popular social media channels for that (and they provide some great information, especially for those companies just getting started). Instead, I want to share some easily executable and repetitive tactics that I’ve found to help foster more impressive social media results on Facebook specifically.
Planning Your Social Media Strategy
If you’re looking to generate new patients for your practice and are considering ways to get the word out, you may want to consider social media, specifically Facebook! It’s a surprising fact to most medical providers that done well, Facebook can become an indispensable marketing asset for large and small healthcare organizations alike.
However, using it effectively can be the difference between success and failure. This channel has the potential to be a strong medical practice referral resource for both engaging new patient prospects as well as staying connected to current patients, but assuring you have informed professionals planning and managing the channel in terms of compliance and subject matter is paramount.
Before beginning any kind of social media marketing, specifically Facebook medical marketing, it’s best to have a plan of action. Here are a few important steps to take before creating your strategy:
One of the biggest mistakes companies make is to judge websites only by their aesthetic design. No matter how beautiful a website is, if no one can find it, it does you no good. It’s like spending $20,000 on a glossy brochure and then locking it in a cabinet. Without an effective strategy for making your online presence visible to your customers, your site will be doomed to fail. Here are some strategies to consider: Read more
The expression “Don’t put all your eggs in one basket” dates as far back as the 1600’s; likely because it’s such sage advice. The same advice is valuable to your inbound lead generation efforts, yet in a slightly different manner. Although you don’t stand to lose everything if you only use one method to attract leads, you stand to gain far more if you leverage multiple channels.
Let’s take a close look at leveraging multi-funnel lead generation to maximize your results. Read more