5 Facebook Tips for B2B Social Media Marketing: Easily Boost Your Social Media Effectiveness
As an inbound marketer, I work hard to squeeze every ounce of value out of our B2B social media marketing clients’ investments. While at the end of the day, we simply want to deliver results to our clients, it’s important when investing in a B2B social media strategy that they clearly see the influence of social media on attaining their business goals, whether that’s brand awareness, lead generation or customer acquisition. B2B Social Media Marketing
Having proven the value of social media for B2B companies time and time again, I love to sing the praises of social media for business. But if you want to sing this song, you have to put in the work. I’ll spare the extensive “social media for business” lowdown as you can download a guide from the popular social media channels for that (and they provide some great information, especially for those companies just getting started). Instead, I want to share some easily executable and repetitive tactics that I’ve found to help foster more impressive social media results on Facebook specifically.
Facebook is platform that you either love or hate- there does not seem to be an in between. For some businesses however, it can be a powerful lead generation tool if you work it properly. Algorithm updates over the past year have made it more difficult to gain visibility for organic posts. Here are five tips to work around the Facebook algorithm change and expand your reach.