Synerge-Marketing, LLC Receives 2019 Best of Fairfield Award for Top Marketing Consultants

Fairfield Award Program Honors the Achievement

Best of Fairfield - Top Marketing Consultants - Synerge-marketingFAIRFIELD November 24, 2019 — Synerge-Marketing, LLC has been selected for the 2019 Best of Fairfield Award in the Marketing Consultants category by the Fairfield Award Program.

Each year, the Fairfield Award Program identifies companies that we believe have achieved exceptional marketing success in their local community and business category. These are local companies that enhance the positive image of small business through service to their customers and our community. These exceptional companies help make the Fairfield area a great place to live, work and play.

Various sources of information were gathered and analyzed to choose the winners in each category. The 2019 Fairfield Award Program focuses on quality, not quantity. Winners are determined based on the information gathered both internally by the Fairfield Award Program and data provided by third parties.

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A new website blossoms for Greenwich business

McArdle’s might be the oldest family business in Greenwich, CT, but when it comes to its flora; services, the company is known for sophisticated and cutting-edge design. Recently, they realized the current website did not reflect all that they have to offer.

When McArdle’s first discussed a website redesign with Synerge-marketing, it was evident that their extensive work as experts in the world of flowers and plants was not adequately showcased on their then current website. Rather than simply displaying their products, the company’s goal was to present itself as a creator of beautiful lifestyles, both indoors and out. It was equally important that clients understand that since 1910, when James McArdle founded a downtown Greenwich garden center, the company has worked diligently to retain its reputation of being trustworthy and authentic.

In addition, the site had to capture the attention of a diverse clientele:

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Synerge-marketing Announces New Service for Optimizing Local Business Listing

Businesses get propelled into over 50 local sites, mapping services and mobile apps

Fairfield, Connecticut – January 21, 2014 – Synerge-marketing, a Connecticut based web design and marketing firm, announces their new local listings service that enables their customers to be accurately listed in over 50 local sites, mapping services and mobile apps.

Popular local websites include Yelp, Yahoo, Bing and Facebook as well as emerging platforms such as HopStop and Merchant Circle. Businesses of all sizes are locally discovered along with all of their enhanced content—photos, videos, bios, calendars, special offers, etc.—enabling users to see all that their company has to offer. As an increasing number of customers search for businesses using mobile devices, users can not only quickly find the local services they are looking for, but find all of the information they need to make a purchasing decision. Read more

Synerge-marketing Launches Pickle Peas E-Commerce Site

Pickle Peas E-Commerce Web DesignNew start-up businesses are thriving.  We get several requests a month from clients seeking to develop a web presence for a new idea, product or service.  They know that without a website, their company has no credibility whether they are targeting investers, partners, businesses or consumers.  Shannon Byrne came to us early in the year looking for help with an ecommerce web design focused on a line of baby clothes and bibs targeted to mom’s dealing with drooling babies.  She is raising 3 children currently, all who are droolers and she turned her problem into an idea and business.  Her clothes are 100% organic cotton, rugged, comfortable and stylish.  The idea is that the bib is interchangeable with the outfit and instead of clashing with the outfit, it is designed to coordinate and look like an applique.  The bib keeps the baby dry and happy, and can be easily snapped off and on with other coordinating bibs so mom doesn’t have to dress and undress repeatedly throughout the day.

We wanted a design that would appeal to modern, upscale moms that could afford to invest in really cute clothes that actually served a purpose.  We used the Big Commerce platform to achieve Shannon’s goals on a tight start-up budget.  Because the competition for “organic baby clothes” was competitive, we targeted keywords that surrounded a problem that moms face – drooling, teething and spitting up.

Check out Pickle Peas site here: Interchangeable Outfits and Bibs for Drooling Babies


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Synerge-marketing Launches Bump Agent for Travelers

Bump Agent CT Web Design - Synerge-marketing

Bump Agent Website

Bump Agent, a website designed and developed by Synerge-marketing,  launched this week. Bump Agent is a new concept targeted to flexible travelers. People that sign up are notified more than a day in advance if their flight is overbooked and receive valuable travel incentives to rebook on an alternate flight. It’s bumping with benefits. The system helps the airlines keep passengers (and flight crew) happy,  and it helps passengers by providing rewards and convenience for rebooking. Smart Idea!

The challenge was to create a new brand that appealed to business and leisure travelers, college students and empty nesters. We needed to design a website that brought the visitor through the concept, benefits and sign up without any effort. The goals were to make the brand distinctive, deliver the message clearly, and engage vistitors to sign up for free.

For this challenge, we decided to take the visitor through the bump agent story and benefits, and invite visitors to “get onboard” all within a single web page. An airplane and flight path lead the visitor down the page and to the call to action. Our web designer, Kim, combined old fashioned airport icons and nostalgic graphics with bold colors and modern background scenes. The forms were designed as a “ticket”.

Our developer, Garry, made the functionality elegant and effortless. He was able to integrate the forms, rotating surveys and refer a friend  all within a single process and without leaving the page.  The forms were programmed to rotate so that the client would receive a variety of feedback from visitors relating to the service.  All this was custom programmed without using any 3rd party software. Not an easy feat.

The Synerge-marketing team of web designers and developers worked together to come up with a website that was original, compelling, intuitive and fun. Untraditional in both design and function, we’ll be interested to see how it is received and look forward to the phase 2 version including “My bump agent” profile and full registration.


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