Ways to Use LinkedIn for Business – And they’re free!

Ways to Use LinkedIn for BusinessIf you have explored paid LinkedIn advertising opportunities for your business, you know that they are expensive (however, they are highly-effectively with the proper budget.) For marketing professionals managing a social media strategy, you most likely handle the messaging and distribution to your company’s LinkedIn page, but without a substantial social media budget, you tip toe around LinkedIn advertising opportunities. And then if you’re a non-marketing professional, well, you probably have a LinkedIn profile and that’s just about it, unless you’re one of the lucky ones that has a marketing resource publishing to your profile as well. This is all a good start, but there are so many more ways to use LinkedIn for business growth. Read more

Dramatically Increase Revenue with These 5 B2B Conversion Optimization Tactics

5 B2B Conversion Optimization TacticsWe’ve heard it before: you built a great website, created helpful content that (you think) is working and ensured everything is well-optimized and search engine friendly. But…you’re hearing crickets when it comes to leads and can’t seem to figure out where to place the problem.

Let’s face it. A lot of work goes into creating a website design and marketing strategy that meets the needs of your audience, and a well-tuned website for lead conversions is just another piece of the puzzle. Even if your website is performing well in search engines and receiving qualified traffic, you may find that you’re not converting visitors. In this case, there are strategic tactics that you can implement to increase conversions. 

Here’s what it takes to maximize the number of website visitors you convert into qualified leads.

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5 Facebook Tips for B2B Social Media Marketing: Easily Boost Your Social Media Effectiveness

As an inbound marketer, I work hard to squeeze every ounce of value out of our B2B social media marketing clients’ investments.  While at the end of the day, we simply want to deliver results to our clients, it’s important when investing in a B2B social media strategy that they clearly see the influence of social media on attaining their business goals, whether that’s brand awareness, lead generation or customer acquisition. B2B Social Media Marketing

Having proven the value of social media for B2B companies time and time again, I love to sing the praises of social media for business. But if you want to sing this song, you have to put in the work. I’ll spare the extensive “social media for business” lowdown as you can download a guide from the popular social media channels for that (and they provide some great information, especially for those companies just getting started). Instead, I want to share some easily executable and repetitive tactics that I’ve found to help foster more impressive social media results on Facebook specifically.

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7 Must-Have Web Design Features & Functions for Your Medical Practice Website

Creating a well-executed user experience and growth driven website strategy for any business is a challenge. For medical practices looking to improve patient acquisition and establish professional credibility, there are special website design elements and functions to consider. Read on to discover seven important features to include in your medical practice website design project.

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Web Design PROFITABILITY – The best salesperson you never hired

LeadsWhen clients come to us frustrated by their existing website, it’s usually because their website simply doesn’t advance their business goals. If your website doesn’t make you money or save you money, it’s not doing its job.

Your website should be an around-the-clock salesperson, working tirelessly to bring in sales, build brand awareness, develop leads and create business opportunities. Check with your website designer to find out their capabilities and suggestions for tracking website use and success. Read more