The Evolving Role of Marketing in Difficult Times
Planning for how you’re going to reopen your business after the COVID 19 shutdown is complicated. While you focus on getting business back to your “new” normal, you’re also having to consider what you’ll need to do to communicate with employees, customers and the community so that they feel comfortable returning to your place of business. With most of us eager to know facts, plans and timelines, the more you can strategize now, the quicker and more effective you’ll be at re-opening with confidence, and strong informational marketing communication can play a major role in accomplishing these goals.