Dramatically Increase Revenue with These 5 B2B Conversion Optimization Tactics

5 B2B Conversion Optimization TacticsWe’ve heard it before: you built a great website, created helpful content that (you think) is working and ensured everything is well-optimized and search engine friendly. But…you’re hearing crickets when it comes to leads and can’t seem to figure out where to place the problem.

Let’s face it. A lot of work goes into creating a website design and marketing strategy that meets the needs of your audience, and a well-tuned website for lead conversions is just another piece of the puzzle. Even if your website is performing well in search engines and receiving qualified traffic, you may find that you’re not converting visitors. In this case, there are strategic tactics that you can implement to increase conversions. 

Here’s what it takes to maximize the number of website visitors you convert into qualified leads.

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8 Crucial Questions to Answer Before Beginning a B2B Website Design Project

To create a successful B2B website design and marketing strategy, we guide our B2B clients through a series of questions that help us deep dive into their business, industry, target audience, goals and challenges.  The process is designed not only to help our team understand what’s important to communicate through the website design, functionality and messaging, it also serves to enlighten clients on what they need to focus on along the way in order to meet their objectives. It’s like a business plan for your website and the most important step for the kick-off of a B2B website development project. Before diving into your own website project, here are a few questions you can toss around internally to start thinking about what you will need to include in your B2B website plan.

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7 Must-Have Web Design Features & Functions for Your Medical Practice Website

Creating a well-executed user experience and growth driven website strategy for any business is a challenge. For medical practices looking to improve patient acquisition and establish professional credibility, there are special website design elements and functions to consider. Read on to discover seven important features to include in your medical practice website design project.

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The Role of Web Design in the B2B Buyer Journey

B2B buyer journey and the role of website designI’ve been relatively brand loyal to my local car dealership over the years. Their sales associates were always informative without being pushy. Their service center was efficient and trustworthy. And their customer service reps were attentive and helpful. Recently, though, this hasn’t been the case. Because of new management and new personnel, the experience is far from what it used to be.

I knew it was time for a change.

That’s how many business leaders feel when they decide to tackle a B2B website redesign. Perhaps they’re not getting enough web traffic. Maybe they’re looking to generate more leads or online sales. Or, what we often hear from clients, it just looks old.

No matter the motivation, the questions are usually the same: Where do I start? What should I focus on? Can we manage this ourselves? Read more

Is Your Website Meeting the Demands of the B2B Buyer?

B2B Websites and Buyer Digital DemandStop me if you’ve heard this one before: The behavior of today’s B2B buyer has changed.

Don’t worry. This isn’t another blog talking about how B2B buyers are at least 57% of the way through the purchase process before contacting a salesperson, or how 61% of B2B buyers start their process with a general web search. We get all that by now.

Unfortunately, though, many B2B companies still struggle to translate those insights into practices that align with a B2B buyer’s digital experience. Or, to put it another way, their digital demand.

Because content is so easily accessible, buyers and influencers have a different set of expectations for interacting with vendors. If those expectations aren’t being met, they’ll quickly find the information they’re seeking elsewhere. In order for B2B companies to be successful, they’ll need to master the digital experience for their audience by seamlessly delivering the right message and content across their digital landscape.

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