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The Role of Web Design in the B2B Buyer Journey

B2B buyer journey and the role of website designI’ve been relatively brand loyal to my local car dealership over the years. Their sales associates were always informative without being pushy. Their service center was efficient and trustworthy. And their customer service reps were attentive and helpful. Recently, though, this hasn’t been the case. Because of new management and new personnel, the experience is far from what it used to be.

I knew it was time for a change.

That’s how many B2B business leaders feel when they decide to redesign their website. Perhaps they’re not getting enough web traffic. Maybe they’re looking to generate more leads or online sales. Or, what we often hear from clients, it just looks old.

No matter the motivation, the questions are usually the same: Where do I start? What should I focus on? Can we manage this ourselves? Read more

Is Your Website Meeting the Demands of the B2B Buyer?

B2B Buyer Digital DemandStop me if you’ve heard this one before: The behavior of today’s B2B buyer has changed.

Don’t worry. This isn’t another blog talking about how B2B buyers are at least 57% of the way through the purchase process before contacting a salesperson, or how 61% of B2B buyers start their process with a general web search. We get all that by now.

Unfortunately, though, many B2B companies still struggle to translate those insights into practices that align with a B2B buyer’s digital experience. Or, to put it another way, their digital demand.

Because content is so easily accessible, buyers and influencers have a different set of expectations for interacting with vendors. If those expectations aren’t being met, they’ll quickly find the information they’re seeking elsewhere. In order for B2B companies to be successful, they’ll need to master the digital experience for their audience by seamlessly delivering the right message and content across their digital landscape.

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Web Design PROFITABILITY – The best salesperson you never hired

LeadsWhen clients come to us frustrated by their existing website, it’s usually because their website simply doesn’t advance their business goals. If your website doesn’t make you money or save you money, it’s not doing its job.

Your website should be an around-the-clock salesperson, working tirelessly to bring in sales, build brand awareness, develop leads and create business opportunities. Check with your website designer to find out their capabilities and suggestions for tracking website use and success. Read more

Web Design FUNCTIONALITY – Make It Easy

User ExperienceAn effective website has interactive features that make it come alive. On the other hand, bells and whistles without a purpose can make your site confusing and distracting.

Good website design balances several factors, including customer behavior, business goals and budget restrictions. Read more

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