5 Web Design Principles to Follow for Success

WEBSITE DESIGN Success - Five Guiding PrinciplesIf you’re thinking about approaching a new website design project for your company, it’s hard to know where to focus your energy. Many prospective clients come to us after having looked at our portfolio and admiring the “look and feel” of our website designs.

But after a few minutes on the phone, we help them understand that great looking design, in and of itself, will not make a website successful. Website design, though critically important, is only a single factor you’ll need to consider when approaching your project and choosing the firm to help you. True ROI, is the result of many factors which all need to be prioritized based on your business, budget and goals. 

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Adjusting Your Healthcare Practice’s Marketing Strategy in the COVID-19 Era

Adjusting Your Healthcare Practice’s Marketing Strategy in the COVID-19 EraCOVID-19 has caused a rippling effect among almost every industry in some way, particularly for healthcare organizations. To best accommodate patients, your practice has probably undergone quite a few changes which should include digital marketing and communication. How will your organization pivot from its current marketing strategy to effectively reach your short term goals and audience during COVID-19?

Here are our recommendations for optimizing your healthcare organization’s marketing strategy during COVID-19.

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6 Marketing Initiatives You Can Accomplish during the COVID-19 Pandemic

Marketing Initiatives You Can Accomplish during the COVID-19 PandemicAs soon as the immediate impact of COVD-19 touched down, it was no surprise that we started fielding questions from nearly every client across industries. And while the knee jerk reaction for some clients was to completely pause all marketing investments and campaigns, it’s more important than ever to consider how you can pivot your marketing strategy during COVID-19 to appropriately address your target market and prepare for recovery in 2020.

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5 Reasons You Can’t Afford to Freeze Your Marketing Spend During COVID-19

Reasons You Can't Afford to Freeze Your Marketing Spend During COVID-19“In good times, people want to advertise; in bad times,
they have to.”
– Bruce Barton, American Author

As the world is grappling with the COVID-19 pandemic, many companies are scrambling with how to respond to the potential business impacts. Yes, COVID-19 has the ability to disrupt certain business sectors, but how companies adapt to these changes is crucial.

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Dramatically Increase Revenue with These 5 B2B Conversion Optimization Tactics

5 B2B Conversion Optimization TacticsWe’ve heard it before: you built a great website, created helpful content that (you think) is working and ensured everything is well-optimized and search engine friendly. But…you’re hearing crickets when it comes to leads and can’t seem to figure out where to place the problem.

Let’s face it. A lot of work goes into creating a website design and marketing strategy that meets the needs of your audience, and a well-tuned website for lead conversions is just another piece of the puzzle. Even if your website is performing well in search engines and receiving qualified traffic, you may find that you’re not converting visitors. In this case, there are strategic tactics that you can implement to increase conversions. 

Here’s what it takes to maximize the number of website visitors you convert into qualified leads.

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