The holidays have always been a spend-happy season for consumers, and with the boom of ecommerce, online shopping, and digital events like Cyber Monday, this is truer than ever.
But websites preparing for the holiday rush need to be ready. Although this is the time of year when businesses can generate tons of business, the increased web traffic provides some challenges as well. Keep these tips in mind to prepare your site for success. Read more
The holidays have always been a spend-happy season for consumers, and with the boom of ecommerce, online shopping, and digital events like Cyber Monday, this is truer than ever.
But websites preparing for the holiday rush need to be ready. It’s not too late.
Although this is the time of year when businesses can generate tons of business, the increased web traffic provides some challenges as well. Keep these quick holiday ecommerce tips in mind to prepare your site for success.
McArdle’s might be the oldest family business in Greenwich, CT, but when it comes to its flora; services, the company is known for sophisticated and cutting-edge design. Recently, they realized the current website did not reflect all that they have to offer.
When McArdle’s first discussed a website redesign with Synerge-marketing, it was evident that their extensive work as experts in the world of flowers and plants was not adequately showcased on their then current website. Rather than simply displaying their products, the company’s goal was to present itself as a creator of beautiful lifestyles, both indoors and out. It was equally important that clients understand that since 1910, when James McArdle founded a downtown Greenwich garden center, the company has worked diligently to retain its reputation of being trustworthy and authentic.
New start-up businesses are thriving. We get several requests a month from clients seeking to develop a web presence for a new idea, product or service. They know that without a website, their company has no credibility whether they are targeting investers, partners, businesses or consumers. Shannon Byrne came to us early in the year looking for help with an ecommerce web design focused on a line of baby clothes and bibs targeted to mom’s dealing with drooling babies. She is raising 3 children currently, all who are droolers and she turned her problem into an idea and business. Her clothes are 100% organic cotton, rugged, comfortable and stylish. The idea is that the bib is interchangeable with the outfit and instead of clashing with the outfit, it is designed to coordinate and look like an applique. The bib keeps the baby dry and happy, and can be easily snapped off and on with other coordinating bibs so mom doesn’t have to dress and undress repeatedly throughout the day.
We wanted a design that would appeal to modern, upscale moms that could afford to invest in really cute clothes that actually served a purpose. We used the Big Commerce platform to achieve Shannon’s goals on a tight start-up budget. Because the competition for “organic baby clothes” was competitive, we targeted keywords that surrounded a problem that moms face – drooling, teething and spitting up.
Check out Pickle Peas site here: Interchangeable Outfits and Bibs for Drooling Babies
Guidelines to Website Design Success
Explore the factors that will make your website effective, compelling and profitable!
Search engine advertising – also known as pay-per-click (PPC) advertising – is one of the more evolved advertising options available to businesses, as it has a few key advantages over traditional advertising:1. You only pay for performance. Unlike TV, radio, or print advertising, PPC ads only cost you money when people click on your ad and visit your site.
2. Your ads can be highly targeted. Whether you’re buying clicks from Google’s AdWords program or Facebook Ads, PPC advertising offers a level of targeting that mass media can’t match. You can target by search term, demographics, consumer interests, and/or geography.
3. Budget doesn’t matter. In the world of television advertising, for example, it’s very difficult for small and medium-sized businesses to compete, as a relatively “cheap” TV ad campaign will cost upwards of $15,000 a month. However, in the world of PPC, many businesses can run an effective ad campaign for less than $1,000 a month.
Still, PPC advertising isn’t perfect. E-commerce website owners in particular must manage their PPC campaigns very closely, or they risk wasting money on clicks that don’t convert. If you own or manage an e-commerce website and you’re thinking about a PPC campaign, here’s what you need to know.
