Creating a well-executed user experience and growth driven website strategy for any business is a challenge. For medical practices looking to improve patient acquisition and establish professional credibility, there are special website design elements and functions to consider. Read on to discover seven important features to include in your medical practice website design project.
Navigation Should Be Intuitive
The navigation on your website exists to make it easy for your visitors to engage with your content. Because the aim is to make the experience frustration-free, website navigation is not the place to get creative and try to “break the mold.” Instead, navigation should be rooted in web convention and based on the habits of how we use the internet.
Navigation Should Be Simple
Once we consider that we have a only fraction of a second to grab and hold the visitor’s attention it becomes clear how we can potentially lose users if they can’t find what they are looking for. It’s best to keep things simple when it comes to web page navigation. There are some basic standards that capitalize on expected behaviors and anticipate how we read websites that make certain your site is simple and easy to use.
Let’s take a look at a few standard website navigation principles: