To create a successful B2B website design and marketing strategy, we guide our B2B clients through a series of questions that help us deep dive into their business, industry, target audience, goals and challenges. The process is designed not only to help our team understand what’s important to communicate through the website design, functionality and messaging, it also serves to enlighten clients on what they need to focus on along the way in order to meet their objectives. It’s like a business plan for your website and the most important step for the kick-off of a B2B website development project. Before diving into your own website project, here are a few questions you can toss around internally to start thinking about what you will need to include in your B2B website plan.
I’ve been relatively brand loyal to my local car dealership over the years. Their sales associates were always informative without being pushy. Their service center was efficient and trustworthy. And their customer service reps were attentive and helpful. Recently, though, this hasn’t been the case. Because of new management and new personnel, the experience is far from what it used to be.
I knew it was time for a change.
That’s how many business leaders feel when they decide to tackle a B2B website redesign. Perhaps they’re not getting enough web traffic. Maybe they’re looking to generate more leads or online sales. Or, what we often hear from clients, it just looks old.
No matter the motivation, the questions are usually the same: Where do I start? What should I focus on? Can we manage this ourselves? Read more
Stop me if you’ve heard this one before: The behavior of today’s B2B buyer has changed.
Don’t worry. This isn’t another blog talking about how B2B buyers are at least 57% of the way through the purchase process before contacting a salesperson, or how 61% of B2B buyers start their process with a general web search. We get all that by now.
Unfortunately, though, many B2B companies still struggle to translate those insights into practices that align with a B2B buyer’s digital experience. Or, to put it another way, their digital demand.
Because content is so easily accessible, buyers and influencers have a different set of expectations for interacting with vendors. If those expectations aren’t being met, they’ll quickly find the information they’re seeking elsewhere. In order for B2B companies to be successful, they’ll need to master the digital experience for their audience by seamlessly delivering the right message and content across their digital landscape.
When clients come to us frustrated by their existing website, it’s usually because their website simply doesn’t advance their business goals. If your website doesn’t make you money or save you money, it’s not doing its job.
Your website should be an around-the-clock salesperson, working tirelessly to bring in sales, build brand awareness, develop leads and create business opportunities. Check with your website designer to find out their capabilities and suggestions for tracking website use and success. Read more
An effective website has interactive features that make it come alive. On the other hand, bells and whistles without a purpose can make your site confusing and distracting.
Good website design balances several factors, including customer behavior, business goals and budget restrictions. Read more