Web Design Principles: Website Profitability

The Anatomy of a Site That Drives Results

Website elements working togetherYour website is one of the most important assets you have; it is the central hub from which you provide information about your business, products or services.  For most business owners, the ultimate purpose of a site is to generate profits by increasing sales revenue and acquiring more customers.  To drive marketing ROI, web design principles dictate a proven formula for building these bottom-line driven sites. A good blueprint for success is based on the Inbound Marketing principles:  Attract, Convert, Close, and Nurture. Read more

Website Usability: 5 Key Principles to Ensure A Positive User Experience

“Design is not just what it looks like and feels like, design is how it works.” – Steve Jobs

Website Usability PrinciplesUsability, or User Experience (UX) can be defined as user-centric design, and is at the core of creating an effective, successful website.  Website usability is like magic.  You don’t notice it, but everything you want to do, works without any effort.

Here are five key principles that, if adhered to when designing a site, will help ensure a positive experience for your users.

Optimize your website for any device

Your website should be easily accessible to your users anytime, anyplace, and on any device.   According to comScore, 60% of digital media time is now spent on smartphones or tablets.  In addition, Google now rewards responsive web design and has made it an integral part of its SEO algorithm.

Don’t make them think

Clarity and simplicity are essential features of website usability.  Think through your user’s preferences and goals when they come to your site.  Avoid distracting images and features that have no tangible purpose and are not in accord with your brand message.  Keep elements consistent and unified in look and feel as well as navigation and architecture throughout.  Show your visitors what to do next by providing calls to action that lead them down the buying path or to the information and detail they may be looking for.

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Week 6: Call to Action

So far in our series, we have examined the different elements of a website and the design process. We have discussed website navigation, content, photography, and footer. Now we’ll talk about a specific tool to turn a passive visit to website into active engagement—a “call to action”.

One of the best marketing devices on the web is a call to action button or icon. This item shows potential clients exactly what the first step is working with your business. We’re used to seeing “buy now”, “sign up”, “tell us more” or “free trial” buttons. These types of buttons on your website are usually large, and dominant on the page because basic web design trends towards the largest, brightest, biggest items are the most read, seen, and viewed as most important. When planning your website consider what you want visitors to do when they get to your site. Do they need to contact you to setup a consultation? Should they buy something? Should they explore a free trial?

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