Synerge-marketing Launches Wesson Energy Rebranding Effort

Wesson Energy New Website Design, CTSometimes an established company needs a new brand — one that highlights how the company has changed and is growing with the times. At the same time, it’s important to give due credit to the past. For example, this might mean emphasizing the company’s longevity and its hard-earned reputation for exceptional products and services.

Wesson Energy, based in Watertown, Connecticut, is such a company. Founded more than 70 years ago, Wesson management decided a few years ago that the business of the company’s future was to sell its customers less fuel and more services, including Connecticut energy audits, alternative energy installation and home performance contracting. In other words, Wesson needed to be viewed as a company that provides energy-efficiency services that “Save More by Using Less.” This change in approach was not reflected in the company’s old website, which focused on Wesson’s traditional oil delivery services.

To help bring its website and branding in line with the company’s new approach, Wesson enlisted Synerge-marketing earlier this year. The result is a new website that was launched earlier this week. The new wessonenergy.com includes a brand new web design and structure, a new look and even a new logo — all centered around Wesson’s focus on improving home efficiency.

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Synerge-marketing Launches Bump Agent for Travelers

Bump Agent CT Web Design - Synerge-marketing

Bump Agent Website

Bump Agent, a website designed and developed by Synerge-marketing,  launched this week. Bump Agent is a new concept targeted to flexible travelers. People that sign up are notified more than a day in advance if their flight is overbooked and receive valuable travel incentives to rebook on an alternate flight. It’s bumping with benefits. The system helps the airlines keep passengers (and flight crew) happy,  and it helps passengers by providing rewards and convenience for rebooking. Smart Idea!

The challenge was to create a new brand that appealed to business and leisure travelers, college students and empty nesters. We needed to design a website that brought the visitor through the concept, benefits and sign up without any effort. The goals were to make the brand distinctive, deliver the message clearly, and engage vistitors to sign up for free.

For this challenge, we decided to take the visitor through the bump agent story and benefits, and invite visitors to “get onboard” all within a single web page. An airplane and flight path lead the visitor down the page and to the call to action. Our web designer, Kim, combined old fashioned airport icons and nostalgic graphics with bold colors and modern background scenes. The forms were designed as a “ticket”.

Our developer, Garry, made the functionality elegant and effortless. He was able to integrate the forms, rotating surveys and refer a friend  all within a single process and without leaving the page.  The forms were programmed to rotate so that the client would receive a variety of feedback from visitors relating to the service.  All this was custom programmed without using any 3rd party software. Not an easy feat.

The Synerge-marketing team of web designers and developers worked together to come up with a website that was original, compelling, intuitive and fun. Untraditional in both design and function, we’ll be interested to see how it is received and look forward to the phase 2 version including “My bump agent” profile and full registration.


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Free Images for Blogging

A Picture Is Worth A Thousand Words

You have heard it a million times: A picture is worth a thousand words. In blogging, this old adage remains true.

Your blogging goal should be to inform your readers without being overly promotional, so that they come to trust you and return to your blog again and again. A photograph or graphic will help you to both inform and engage. Other benefits include:

  • Highlight your products/services and your people. Show your readers who you are and what you do.
  • Support headlines that evoke an image – try using metaphors. For example, a headline that references the beginning of something within your business might be complemented well with a sunrise image.
  • Entice visitors to spend time with the post. Few blog visitors will read your blog post word for word. By adding images to your post you make it easier for the reader to scan and hopefully tune into more of the details.

Of course, it’d be great if you had a staff photographer or graphic designer who had time to produce all your blog post images, but that’s not exactly realistic. So, online image resources are the second best thing.

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On Internet Marketing

It’s not about knocking on doors, it’s about having customers come knocking on yours

drive traffic to your websiteI hate sales.  Put me in front of a cold call list and I cower.  I’m not the nagging type and am uncomfortable staying in someone’s face, which is generally what it takes to close a sale in the traditional way.

Ah, but if someone calls me with a specific need,  I jump at the opportunity to help solve their problem.  As an internet marketing consultant and a partner at Synerge-marketing, I pour myself into research by asking  questions, looking at their business, consulting with my team, and thinking of ways to meet their business goals.

I think one of the things I love most about this job is that I get to help decision makers acquire customers without having to sell.   That’s what this business is all about—getting in front of people at exactly the time they need you (when they search for your services on the web), and showing them – through your website – how  you can help solve their problem.  And if that website does its job – the introduction will be precipated by the customer instead of the other way around.

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