One of the biggest mistakes companies make is to judge websites only by their aesthetic design. No matter how beautiful a website is, if no one can find it, it does you no good. It’s like spending $20,000 on a glossy brochure and then locking it in a cabinet. Without an effective strategy for making your online presence visible to your customers, your site will be doomed to fail. Here are some strategies to consider:
Search engine optimization
Does the web design firm you’re working with have SEO expertise and an SEO strategy for your website? Being (and staying) at the top of search results for your products and services is key to the success of your website.
Done effectively, keyword research is one of the first tasks your web design firm needs to complete in order to find out what kinds of queries your customers use, A good website designer will determine how effective those keywords are and how those keywords will be worked into both your site structure (navigation) and content strategy, both during and after your website build.
Additional methods for improving visibility
Other ways to gain exposure for your website are through social media marketing, e-mail marketing, blogging, inbound marketing and paid search. These approaches help keep your business message current and relevant, and can help build loyalty and generate additional business opportunities.
Choosing a website design firm is never easy. You’ll need to take many factors into account. Stay tuned for Chapter 3: USABILITY: Don’t make them think; make them react.