Over the years, social media has proven to be one of the most powerful ways to communicate with your customer base and to drive brand engagement. Of course, to accomplish this, you need to have good, relevant content that you can share on your social media business pages, whether it’s your LinkedIn page or your Twitter feed. You’ll also need to maintain a consistent presence on your social channels or else your followers will soon forget about you – or worse yet, unfollow you. This means you’ll need to find a fair bit of social media inspiration in order to post content on a regular basis. The following are just a few different sources worth checking out in order to come up with new ideas for your social media content:
- Case Studies – Reading up on case studies within your industry, including case studies released by your competitors, is a great way to learn new, relevant information that might be worth sharing with your followers.
- Inspirational Quotes – Inspirational quotes aren’t just a great way to inspire your followers. They are also highly shareable and are perfect for the Twitter format, which limits posts to 140 characters. In fact, quotes posted on Twitter are ten percent more likely to be shared. There are plenty of good websites to look for quotes on, such as Brainy Quote and Quote Garden.
- Other Authoritative Blog Posts – Check out some of the relevant blogs within your industry, whether they are from other authoritative companies or from industry influencers. Don’t be afraid to send your followers to their blog via a link if the content is relevant to your audience. In fact, it’s a great way to build relationships with other businesses and influencers within your industry.
- Pop Culture Influence – Pay attention to what’s going on in popular culture. Obviously, you should avoid topics that have nothing to do with your brand. If you manufacture golf clubs, then you shouldn’t be posting about actor gossip. However, if you sell basketball shoes, then posting a link to a video of the winning dunk of the NBA dunk contest is perfectly acceptable – and smart.
- Google Trends – Google Trends is a newsfeed of the current most popular searches on Google. This means that it is a great source for figuring out what kinds of topics will be popular and why.
- Social Media Inspiration – Sometimes, the best inspiration comes from your social media followers themselves. Pay attention to what your followers have to say – not only can they inspire content that you can create for other social media pages, but you may find some golden nuggets that are worth sharing or re-tweeting. Not only does sharing the content of your followers provide you with additional content to post, but it also shows your followers that you are paying attention to what they have to say.
- Reddit – Reddit is a user-based site that revolves around content. Content that is most popular among users is voted to the top of the first page. This is an excellent way to find brand-new, popular and relevant content to share on social media.
- Your Competition – It’s always a good idea to keep an eye on the competition, especially since doing so is a great way to see what kind of content they are posting and how their followers are reacting to it. This will allow you to cherry pick topics that are popular while avoiding those that cause controversy or that don’t create much engagement.
These are a few sources that should help to inspire your social media content in order to consistently engage your followers.
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