As soon as the immediate impact of COVD-19 touched down, it was no surprise that we started fielding questions from nearly every client across industries. And while the knee jerk reaction for some clients was to completely pause all marketing investments and campaigns, it’s more important than ever to consider how you can pivot your marketing strategy during COVID-19 to appropriately address your target market and prepare for recovery in 2020.
“In good times, people want to advertise; in bad times,
they have to.” – Bruce Barton, American Author
As the world is grappling with the COVID-19 pandemic, many companies are scrambling with how to respond to the potential business impacts. Yes, COVID-19 has the ability to disrupt certain business sectors, but how companies adapt to these changes is crucial.
When a client or potential customer asks about what customer relationship management (CRM) and/or marketing platform we recommend, of course, we encourage them to evaluate HubSpot for their needs. However, HubSpot is not right for everyone. Even HubSpot sales will tell you that, even though they provide several packages and service tiers to meet the needs of a diverse customer base.
But if you have evaluated your options and are ready to pull the purchase trigger, there are a few things that we’d like to remind organizations to think about before getting started so they can plan for an efficient HubSpot implementation that will ultimately help them achieve a faster return on their investment.
Here are the pros and cons of HubSpot to consider for your business before making an investment, but I’ll be honest, the cons are not related to the technology itself.
As an inbound marketing agency, we are very selective about the clients we take on in order to ensure that the program will pay off, especially when one of the first questions prospective clients ask is, “Does inbound marketing work?” Not all potential clients are a good fit for an inbound marketing strategy. It’s anything but a one size fits all situation and we look at each company specifically to gauge the opportunity. We start our engagements qualifying whether your company is a good candidate for the program and that you are likely to see a significant return on invest from an inbound marketing program.
If you’re considering engaging with an inbound agency to help you reach your marketing and/or business objectives, you need to understand that it can be hugely successful for the right kinds of companies, but lack luster for others. With years of experience executing inbound marketing campaigns, we’re the first to say it doesn’t work for everyone so we’ve developed the following criteria to evaluate the opportunity for a solid ROI.
If you have explored paid LinkedIn advertising opportunities for your business, you know that they are expensive (however, they are highly-effectively with the proper budget.) For marketing professionals managing a social media strategy, you most likely handle the messaging and distribution to your company’s LinkedIn page, but without a substantial social media budget, you tip toe around LinkedIn advertising opportunities. And then if you’re a non-marketing professional, well, you probably have a LinkedIn profile and that’s just about it, unless you’re one of the lucky ones that has a marketing resource publishing to your profile as well. This is all a good start, but there are so many more ways to use LinkedIn for business growth. Read more