Week 3: Understanding & Developing Content for the Web
In our last post we explored the role of navigation in providing a structure or road map for your website. Sticking with the road map metaphor – content is the destination.
Content is a range of items; text, photos, drawings, charts, graphs, videos, links to other websites, bulleted information, testimonials from customers; the list goes on. To put it simply: content is all the information that will be on your website. Navigation gives your audience access to your content in digestible, purposeful amounts and sequence.
Content is how you communicate with your visitors; how you appeal to them emotionally and express the character of your organization. It is also how you provide sought after information.