Connecticut Web Design & Internet Marketing Blog

Synerge-marketing Launches Pickle Peas E-Commerce Site

July 23, 2012 by Randi Brawley

New start-up businesses are thriving. We get several requests a month from clients seeking to develop a web presence for a new idea, product or service. They know that without a website, their company has no credibility whether they are targeting investers, partners, businesses or consumers. Shannon Byrne came to us early in the year looking for help with an ecommerce web design focused on a line of baby clothes and bibs targeted to mom’s dealing with drooling babies. She is raising 3 children currently, all who are droolers and she turned her problem into an idea and business. Her clothes are 100% organic cotton, rugged, comfortable and stylish. The idea is that the bib is interchangeable with the outfit and instead of clashing with the outfit, it is designed to coordinate and look like an applique. The bib keeps the baby dry and happy, and can be easily snapped off and on with other coordinating bibs so mom doesn’t have to dress and undress repeatedly throughout the day.

We wanted a design that would appeal to modern, upscale moms that could afford to invest in really cute clothes that actually served a purpose. We used the Big Commerce platform to achieve Shannon’s goals on a tight start-up budget. Because the competition for “organic baby clothes” was competitive, we targeted keywords that surrounded a problem that moms face – drooling, teething and spitting up.

Check out Pickle Peas site here: Interchangeable Outfits and Bibs for Drooling Babies

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The Pros and Cons of Pay-Per-Click Advertising for E-commerce Websites

July 13, 2012 by Jason Lancaster

Search engine advertising – also known as pay-per-click (PPC) advertising – is one of the more evolved advertising options available to businesses, as it has a few key advantages over traditional advertising:

1. You only pay for performance. Unlike TV, radio, or print advertising, PPC ads only cost you money when people click on your ad and visit your site.
2. Your ads can be highly targeted. Whether you’re buying clicks from Google’s AdWords program or Facebook Ads, PPC advertising offers a level of targeting that mass media can’t match. You can target by search term, demographics, consumer interests, and/or geography.
3. Budget doesn’t matter. In the world of television advertising, for example, it’s very difficult for small and medium-sized businesses to compete, as a relatively “cheap” TV ad campaign will cost upwards of $15,000 a month. However, in the world of PPC, many businesses can run an effective ad campaign for less than $1,000 a month.

Still, PPC advertising isn’t perfect. E-commerce website owners in particular must manage their PPC campaigns very closely, or they risk wasting money on clicks that don’t convert. If you own or manage an e-commerce website and you’re thinking about a PPC campaign, here’s what you need to know.

Tips For Optimizing Press Releases

January 20, 2012 by Randi Brawley

Marketing methods come and go, but in this digital age the traditional press release seems to be here to stay. There’s a good reason for this: If you’re able to rank well on popular online news websites and in search for your optimized keywords, press releases can offer attractive benefits at a reasonable cost.

To ensure that your press release gets the best possible search engine results, it’s a good idea to review the following questions.

What’s the Best Word Count for a Press Release?

Even if you have a perfect headline and the best keywords, the length of your press release can make or break its optimization. If the press release is too long, search engines can’t index it as specifically. If this happens, your press release may drop out of the top search results, making it less likely to be found online.

The optimum press release length for SEO is 400 to 600 words. A press release should be concise and easy for readers to comprehend but long enough to include some relevant details with color — the information that readers find interesting and which search engines latch onto.

How Do I Optimize a Press Release Headline?

Synerge-marketing Launches Bump Agent for Travelers

December 7, 2011 by Randi Brawley

Bump Agent CT Web Design - Synerge-marketing

Bump Agent Website

Bump Agent, a website designed and developed by Synerge-marketing, launched this week. Bump Agent is a new concept targeted to flexible travelers. People that sign up are notified more than a day in advance if their flight is overbooked and receive valuable travel incentives to rebook on an alternate flight. It’s bumping with benefits. The system helps the airlines keep passengers (and flight crew) happy, and it helps passengers by providing rewards and convenience for rebooking. Smart Idea!

The challenge was to create a new brand that appealed to business and leisure travelers, college students and empty nesters. We needed to design a website that brought the visitor through the concept, benefits and sign up without any effort. The goals were to make the brand distinctive, deliver the message clearly, and engage vistitors to sign up for free.

For this challenge, we decided to take the visitor through the bump agent story and benefits, and invite visitors to “get onboard” all within a single web page. An airplane and flight path lead the visitor down the page and to the call to action. Our web designer, Kim, combined old fashioned airport icons and nostalgic graphics with bold colors and modern background scenes. The forms were designed as a “ticket”.

Our developer, Garry, made the functionality elegant and effortless. He was able to integrate the forms, rotating surveys and refer a friend all within a single process and without leaving the page. The forms were programmed to rotate so that the client would receive a variety of feedback from visitors relating to the service. All this was custom programmed without using any 3rd party software. Not an easy feat.

The Synerge-marketing team of web designers and developers worked together to come up with a website that was original, compelling, intuitive and fun. Untraditional in both design and function, we’ll be interested to see how it is received and look forward to the phase 2 version including “My bump agent” profile and full registration.

Want more information about making your redesign successful?

Guidelines to Website Design Success

Explore the factors that will make your website effective, compelling and profitable!

The Art and Science of Internet Marketing

Synerge-marketing Launches Pickle Peas E-Commerce Site

Want more information about making your redesign successful?

The Pros and Cons of Pay-Per-Click Advertising for E-commerce Websites

Search engine advertising – also known as pay-per-click (PPC) advertising – is one of the more evolved advertising options available to businesses, as it has a few key advantages over traditional advertising:

Read more

Tips For Optimizing Press Releases

What’s the Best Word Count for a Press Release?

How Do I Optimize a Press Release Headline?

Synerge-marketing Launches Bump Agent for Travelers

Want more information about making your redesign successful?