Defining your professional blogging voice takes time and practice—a lot of both, actually. If you are getting your business blogging feet wet, consider these tips to help develop a blogging voice for your business that your readers and, hopefully, your customers appreciate.
Research the blogosphere in your industry.
Using keyword phrases specific to your industry, do a Google Blog search to see how your competitors blog. Notice which blogs provide valuable information for the reader and which blogs only write fluffy content to promote themselves. The larger companies most likely use professional writers to blog, so take note of their content as well (outsourcing blog writing is an option for you too, of course.). By assessing your vertical online, you can make a conscious decision on the style of writing you would like publish online.
Decide on a handful of blog topic themes.
Yes, planning can be a drag, but planning will help you refine your blogging voice.
How? Read more