I’ve been relatively brand loyal to my local car dealership over the years. Their sales associates were always informative without being pushy. Their service center was efficient and trustworthy. And their customer service reps were attentive and helpful. Recently, though, this hasn’t been the case. Because of new management and new personnel, the experience is far from what it used to be.
I knew it was time for a change.
That’s how many business leaders feel when they decide to tackle a B2B website redesign. Perhaps they’re not getting enough web traffic. Maybe they’re looking to generate more leads or online sales. Or, what we often hear from clients, it just looks old.
No matter the motivation, the questions are usually the same: Where do I start? What should I focus on? Can we manage this ourselves? Read more