Medical Marketing: How to Use Facebook to Drive New Patient Acquisition
Planning Your Social Media Strategy
If you’re looking to generate new patients for your practice and are considering ways to get the word out, you may want to consider social media, specifically Facebook! It’s a surprising fact to most medical providers that done well, Facebook can become an indispensable marketing asset for large and small healthcare organizations alike.
However, using it effectively can be the difference between success and failure. This channel has the potential to be a strong medical practice referral resource for both engaging new patient prospects as well as staying connected to current patients, but assuring you have informed professionals planning and managing the channel in terms of compliance and subject matter is paramount.
Before beginning any kind of social media marketing, specifically Facebook medical marketing, it’s best to have a plan of action. Here are a few important steps to take before creating your strategy:
Unless you’ve been living under a rock lately, you know that Mark Zuckerberg has been drinking from a firehose. Recently, Zuckerberg spent two days answering a slew of questions during a U.S. Senate hearing over Facebook’s inability to prevent the spreading of fake news and to protect user privacy.
When was the last time you tried out a new restaurant? Think about your overall experience from the beginning—how did you first learn about the eatery? What prompted you to dine there? Did the outcome make you want to return?
I’ve been relatively brand loyal to my local car dealership over the years. Their sales associates were always informative without being pushy. Their service center was efficient and trustworthy. And their customer service reps were attentive and helpful. Recently, though, this hasn’t been the case. Because of new management and new personnel, the experience is far from what it used to be.
Stop me if you’ve heard this one before: The behavior of today’s B2B buyer has changed.