Medical Marketing: How to Use Facebook to Drive New Patient Acquisition

Planning Your Social Media Strategy 

If you’re looking to generate new patients for your practice and are considering ways to get the word out, you may want to consider social media, specifically Facebook! It’s a surprising fact to most medical providers that done well, Facebook can become an indispensable marketing asset for large and small healthcare organizations alike.

However, using it effectively can be the difference between success and failure. This channel has the potential to be a strong medical practice referral resource for both engaging new patient prospects as well as staying connected to current patients, but assuring you have informed professionals planning and managing the channel in terms of compliance and subject matter is paramount.

Before beginning any kind of social media marketing, specifically Facebook medical marketing, it’s best to have a plan of action. Here are a few important steps to take before creating your strategy:

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How to Increase B2B Lead Engagement in a Tech-Centric World

B2B Lead Engagements in a tech-centric worldUnless you’ve been living under a rock lately, you know that Mark Zuckerberg has been drinking from a firehose. Recently, Zuckerberg spent two days answering a slew of questions during a U.S. Senate hearing over Facebook’s inability to prevent the spreading of fake news and to protect user privacy.

For good reason, the tech giant is under scrutiny. But with the spotlight shining on them, I’m still reminded of how Facebook built their success, which stemmed from their unprecedented ability to create user engagement.

Perhaps now more than ever, it’s a valuable reminder for B2B companies in today’s tech-centric world. We know that the buying landscape looks vastly different than when Facebook first launched in 2004, but consider the following: Read more

The Number One Reason Why B2B Websites Aren’t Generating Leads

B2B Website Lead GenerationWhen was the last time you tried out a new restaurant? Think about your overall experience from the beginning—how did you first learn about the eatery? What prompted you to dine there? Did the outcome make you want to return?

You may have heard about it from a friend, saw an advertisement or even drove past the restaurant. Next, you probably looked up their menu or read a Yelp review. Once you arrived, the food, service, decor and cleanliness no doubt determined whether or not you returned.

Why is this important? Because successful restaurants and B2C retail companies are extremely precise. They know who their ideal customer is. They know how customers are finding them. They know what conversations are taking place on social media. And they know how to meet their patron’s expectations and how to properly nurture returning customers.

In short, they are customer-centric.

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The Role of Web Design in the B2B Buyer Journey

B2B buyer journey and the role of website designI’ve been relatively brand loyal to my local car dealership over the years. Their sales associates were always informative without being pushy. Their service center was efficient and trustworthy. And their customer service reps were attentive and helpful. Recently, though, this hasn’t been the case. Because of new management and new personnel, the experience is far from what it used to be.

I knew it was time for a change.

That’s how many business leaders feel when they decide to tackle a B2B website redesign. Perhaps they’re not getting enough web traffic. Maybe they’re looking to generate more leads or online sales. Or, what we often hear from clients, it just looks old.

No matter the motivation, the questions are usually the same: Where do I start? What should I focus on? Can we manage this ourselves? Read more

Is Your Website Meeting the Demands of the B2B Buyer?

B2B Websites and Buyer Digital DemandStop me if you’ve heard this one before: The behavior of today’s B2B buyer has changed.

Don’t worry. This isn’t another blog talking about how B2B buyers are at least 57% of the way through the purchase process before contacting a salesperson, or how 61% of B2B buyers start their process with a general web search. We get all that by now.

Unfortunately, though, many B2B companies still struggle to translate those insights into practices that align with a B2B buyer’s digital experience. Or, to put it another way, their digital demand.

Because content is so easily accessible, buyers and influencers have a different set of expectations for interacting with vendors. If those expectations aren’t being met, they’ll quickly find the information they’re seeking elsewhere. In order for B2B companies to be successful, they’ll need to master the digital experience for their audience by seamlessly delivering the right message and content across their digital landscape.

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