One of the biggest mistakes companies make is to judge websites only by their aesthetic design. No matter how beautiful a website is, if no one can find it, it does you no good. It’s like spending $20,000 on a glossy brochure and then locking it in a cabinet. Without an effective strategy for making your online presence visible to your customers, your site will be doomed to fail. Here are some strategies to consider: Read more
With millions of websites online today, people are generally skeptical and savvy when they review a company’s online presence. So what can you do to convince people to trust your business message? And how can you establish professional credibility through your website?
Look and feel. The best place to start is with your website’s look and feel. A professionally designed website is the gateway to getting a potential customer to stick around and explore your business offering. If your site is disorganized or confusing, you run the risk that your potential customers will navigate away from your website soon after they arrive, without taking the time to learn about your business.
Quite often when a business engages with a marketing firm to support their business objectives, it’s either because they acknowledge the fact that they lack resources in house or they simply do not have the expertise or time to execute on a comprehensive marketing strategy. And while outsourcing work to a marketing firm can help on both accounts, there are also some great apps to help with the time, business productivity and efficiency constraints that can challenge employees, teams and businesses at some time or another.
All business owners know that productivity has a direct impact on your ability to be competitive. However, most people aren’t aware of all the tools they can use to maximize the productivity of their business. For example, did you know how many apps are aimed specifically at improving business productivity? 9.81% of all App Store apps are business-related, with an additional 2.62% devoted to productivity. With more than 2.2 million apps in the App Store alone, that means there are hundreds of thousands of apps you could use for such purposes. Read more
Web Design Success: Five Guiding Principles
If you’re thinking about approaching a new website design project for your company, it’s hard to know where to focus your energy. Many prospective clients come to us after having looked at our portfolio and admiring the “look and feel” of our website designs. But after a few minutes on the phone, we help them understand that a great looking design, in and of itself, will not make a website successful. Website design, though critically important, is only a single factor you’ll need to consider when approaching your project and choosing the firm to help you. True ROI, is the result of many factors which all need to be prioritized based on your business, budget and goals.
One of the most frequent questions we hear is “What is a landing page and why do I need one when I already have a contact form?” The term “landing page” can create a bit of confusion. Doesn’t any page a visitor “lands” on within your website meet the definition? Not quite. While it’s true that all landing pages can be defined as web pages, not all web pages are landing pages. If that doesn’t clear things up, maybe this will: landing pages exist solely to capture your visitor’s information via a form in order to convert them into customers.