Web Design PROFITABILITY – The best salesperson you never hired

LeadsWhen clients come to us frustrated by their existing website, it’s usually because their website simply doesn’t advance their business goals. If your website doesn’t make you money or save you money, it’s not doing its job.

Your website should be an around-the-clock salesperson, working tirelessly to bring in sales, build brand awareness, develop leads and create business opportunities. Check with your website designer to find out their capabilities and suggestions for tracking website use and success. Read more

Web Design FUNCTIONALITY – Make It Easy

User ExperienceAn effective website has interactive features that make it come alive. On the other hand, bells and whistles without a purpose can make your site confusing and distracting.

Good website design balances several factors, including customer behavior, business goals and budget restrictions. Read more

Web Design Usability – Don’t Make Them Think; Make Them React

Web Design ConnecticutMaking your site aesthetically appealing and on top of search won’t cut it if visitors can’t find the information they need – quickly and effortlessly. This is why the most successful websites are generally characterized by ease of use.

Usability factors include:
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Web Design VISIBILITY: Are New Customers Finding You Online?

Search Engine Optimization Strategy One of the biggest mistakes companies make is to judge websites only by their aesthetic design. No matter how beautiful a website is, if no one can find it, it does you no good. It’s like spending $20,000 on a glossy brochure and then locking it in a cabinet. Without an effective strategy for making your online presence visible to your customers, your site will be doomed to fail. Here are some strategies to consider: Read more

Web Design CREDIBILITY: Why Should People Trust You?

Experience DesignerWith millions of websites online today, people are generally skeptical and savvy when they review a company’s online presence. So what can you do to convince people to trust your business message? And how can you establish professional credibility through your website?

Look and feel. The best place to start is with your website’s look and feel. A professionally designed website is the gateway to getting a potential customer to stick around and explore your business offering. If your site is disorganized or confusing, you run the risk that your potential customers will navigate away from your website soon after they arrive, without taking the time to learn about your business.

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