Leveraging Multi-Funnel Lead Generation to Maximize Results

Multi-funnel lead generation tipsThe expression “Don’t put all your eggs in one basket” dates as far back as the 1600’s; likely because it’s such sage advice. The same advice is valuable to your inbound lead generation efforts, yet in a slightly different manner. Although you don’t stand to lose everything if you only use one method to attract leads, you stand to gain far more if you leverage multiple channels.

Let’s take a close look at leveraging multi-funnel lead generation to maximize your results. Read more

Lead Generation: Increasing Lead Counts With Calls-To-Action That Rock

Call to actions lead generation

When you are designing an inbound lead generation campaign, you are creating an offer for people whom you have identified as your target personas. No matter how wonderful it is or how much your offer will help your visitors, if you do not drive them to take action, most will never know.

Calls-to-action (CTAs) are your best tool to capture your visitors’ attention and convert them to leads, but there is more involved than simply saying, “Buy now!” or “Click here!”. Increase your lead counts with CTAs that rock!


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Lead Generation Techniques: Use High Performing Offer Formats

Ebooks and crafting offersThe road to converting leads into customers is a long one, but it always begins with one simple fact: More leads means more chances to sell.

Understandably, lead generation is a common goal for many businesses. Today, we’d like to discuss lead generation techniques in the format of offers.

Offers can be anything from eBooks to webinars to blogs. Naturally, some types of offers work better than others at capturing leads. In fact, offers can be ranked pretty easily into a hierarchy based on how well they tend to perform. Read more