Aligning Modern Manufacturers with Industrial Buyer Requirements
Gone are the days where a manufacturing company’s website was simply an online, static brochure of their business. Today, the industrial buyer’s expectation is that a manufacturer’s website provides an interactive experience that includes the quality content required when conducting research. In fact, according to a 2019 Industrial Buying Habits Survey, when sourcing new suppliers, 73% of industrial buyers rely on a manufacturer’s website, making it the #1 research tool for buyers.
If your manufacturing website design and content is not aligned with buyer expectations, your prospective customers will go elsewhere online. To minimize the risk of losing business to competitors, we help manufacturing companies create and execute on a strategic web design and inbound marketing plan that not only gives buyers what they are looking for, but gives it to them when and where they need. And when the buyer has what they need to make a decision, that’s one more customer for you
Manufacturing Design & Marketing Strategies Based on Business Goals
Not all manufacturing companies need more business, that’s why our first step in working with you is defining your specific goals. While a modern web design and marketing strategy can certainly increase sales, the combination can also provide a solution for:
- Establishing Credibility & Leadership
- Generating Brand Awareness
- Attracting Qualified Employees
- Growing Distribution Channels
- Providing a Resource Hub for Sales and Partners
- Serving as a Portal for Investors, Partners, Employees & End Users
- Promoting Corporate Responsibility & Citizenship
