Milton Glaser, the legendary logo designer who came up with the iconic “I Love New York” logo, says that a logo should convey a concept or a perception. It should be much more than simply your company’s name. In fact, logo design is the focal point of all branding, identity and website design. A great logo will set your company apart: It’s timeless, memorable and evokes positive feelings in customers. On the other hand, a bad logo can leave a person feeling confused, indifferent or even worse, make a company look cheap and unprofessional.
Defining Your Logo Design Strategy
Distilling a complex business down to a simple, versatile and compelling logo is a multi-layered process. In pursuit of your logo and brand identity, Synerge-marketing’s experienced logo designers and marketing experts accompany you through a detailed process to help zero in on the essence of your company, audience, differentiators and more. This process spells out exactly what you want to achieve. It also cuts down on misunderstandings, revisions and costs.