User Experience (UX)

As a UX design agency, we are focused on creating custom websites that deliver a seamless user experience and take a human-centered approach to web design & development.

Intuitive Web Design: Easy to Understand, Simple to Use

Can visitors find what they need? Is the navigation easy to use? Is it clear to your users what they need to do next? Is the interface visually appealing? These are just a few of the questions to be explored in analyzing a website's user experience, which involves understanding whether someone new to the site can accomplish their goals and how functional it is to use. If not, then it’s goodbye to your site and on to the next.

When we build a website, we strive for a balance of priorities in determining the optimal user experience: providing intuitive access to information while also engaging our audience in an original way. We measure and prioritize our team’s creative and functional suggestions against client goals and usability factors in every aspect of the website design and development process.

Appearance: pretty, smart

Which are most important: graphics and images, or content layout and calls to action? We believe that the best sites straddle the line between those worlds by fitting together pieces created by the right team of web designers, writers and technology experts. Remember, you have about 5-8 seconds to capture someone’s attention, so your website must:

be visually appealing and professionally designed,
enhance your brand and be consistent with offline marketing,
be uncluttered to avoid confusion,
be optimized for fast site performance by scaling images and graphics which may take too long to load,
stand out by being original and unique, yet relate to the target audience, and
follow basic Web conventions.

Intuitive web design and navigation: right this way!

We are UX design agency that always has your audience top of mind. With navigation, there are a few rules that should always be followed. For starters, navigation must have an easy and clear schema that follows common sense and logic. Navigation should be uniform throughout the website so the visitor feels comfortable going from page to page and intuitively learns how your website "works." If your navigation is effortless then your visitors are happy and get to the information they need. It’s a proven equation for success!

Don’t make them think. Make them react.

We design websites that tell your brand's story. As a team, we’ll work together to understand your audience and guide them through your website with a clear, easily navigable interface. Design creates a visual hierarchy that intuitively draws users’ attention and leads them through an uncomplicated path to find the information they're after. A strong, well-trodden website strategy anticipates each visitor's needs based on their persona and their stage in the buyer's journey. A strong content strategy, attention-grabbing calls to action, descriptive button labels, excerpts and smart menu items all help to clarify actions and provide a positive user experience.

Content: So, what are you saying?

Great designers don’t stop at graphics and images: How visitors perceive content is critical. So mission number one is designing content that's easy to read and skim. Plenty of white space around words and lines makes tired eyes relax. Headers and subheads help a reader find what interests them on the page.

Content writing for the web is different, too. For example, writers need to move away from clever, catchy phrases, because search engines don’t understand them. Users aren’t interested in them, either. A website visitor today wants information that is quick, objective and to the point. They’re savvy, skeptical and smart. But there's good news: There are plenty of ways to tailor content to enhance usability.

User experience and search engine friendliness: Get the balance right

Getting repeat visitors from a professional website requires search engine friendliness. That’s not to say that your website content should be loaded with keywords, bland or contain dry messaging. Instead it should be focused, relevant, engaging and make good use of keywords while using language that’s true to your brand and speaks to your target visitor in a voice they can relate to. Our writers create content for people (not for search robots) while optimizing pages for keywords that convert. Every decision we make about your website – design elements, site performance, content writing, user interface and more – needs to be a balance of priorities based on your goals.

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