Intuitive Web Design: Easy to Understand, Simple to Use
Can visitors find what they need? Is the navigation easy to use? Is it clear to your users what they need to do next? Is the interface visually appealing? These are just a few of the questions to be explored in analyzing a website's user experience, which involves understanding whether someone new to the site can accomplish their goals and how functional it is to use. If not, then it’s goodbye to your site and on to the next.
When we build a website, we strive for a balance of priorities in determining the optimal user experience: providing intuitive access to information while also engaging our audience in an original way. We measure and prioritize our team’s creative and functional suggestions against client goals and usability factors in every aspect of the website design and development process.
Appearance: pretty, smart
Which are most important: graphics and images, or content layout and calls to action? We believe that the best sites straddle the line between those worlds by fitting together pieces created by the right team of web designers, writers and technology experts. Remember, you have about 5-8 seconds to capture someone’s attention, so your website must:
- be visually appealing and professionally designed,
- enhance your brand and be consistent with offline marketing,
- be uncluttered to avoid confusion,
- be optimized for fast site performance by scaling images and graphics which may take too long to load,
- stand out by being original and unique, yet relate to the target audience, and
- follow basic Web conventions.
Intuitive web design and navigation: right this way!
We are UX design agency that always has your audience top of mind. With navigation, there are a few rules that should always be followed. For starters, navigation must have an easy and clear schema that follows common sense and logic. Navigation should be uniform throughout the website so the visitor feels comfortable going from page to page and intuitively learns how your website "works." If your navigation is effortless then your visitors are happy and get to the information they need. It’s a proven equation for success!