A Tried & True Web Design Process
Transforming a website from simply being a digital presence to a powerful, results-driven marketing machine relies on understanding what you want to accomplish and why. Our tested and refined design process does just that. We work hard to understand your unique business, your customers, your competition, your goals and the message you want to convey before any design or marketing work begins.
No Surprises from Concept to Completion
We’ll take your website design and development project through five main phases, guiding you along the way, with clear outlined milestones and timelines. You’ll always know what to expect at each phase, from what deliverables you'll receive to what we'll need from you and when. And while we'll lend our thoughts and opinions along the way, you're ultimately the final decision-maker during each step of the process.
PHASE 1: DISCOVERY
The Collaborative Process
You’re the experts on your business. We know how to best communicate a business' value via the Web. Together, we invest upfront time with your core team to form a deep understanding of your industry niche, products & services and target audience. We come armed with industry, competitive and keyword research to get you thinking in new ways about how to effectively communicate your value and connect with your target audience through your website and digital channels. By spending time listening and learning from one another, we get well on our way to establishing a truly collaborative partnership.
PHASE 2: MARKETING STRATEGY DEVELOPMENT
Building the Plan
Helping you build a concrete marketing strategy for success is what sets Synerge-marketing's approach apart from other web design firms. Why? Because if you don't know where you want to go, no one will ever be able to take you there. Strategy development includes consideration and segmentation of your target market, analysis of the competition, establishing measurable goals for success, and laying out a plan to achieve the results you expect.
PHASE 3: WEBSITE DESIGN
The Real Fun Begins
Phase 3, the website design phase, brings the planning to life: We create your website navigation and structure, develop a wireframe (non-graphical layout of site elements and how the pages interact) and conceive the home and subpage creative designs.
We're not just "make-it-pretty" designers. We set out to solidify your brand, establish professional credibility and meaningfully engage your audience so you stand apart from your competitors.
PHASE 4: WEBSITE DEVELOPMENT
Bringing Your Website To Life
Over the next few weeks, the web development process begins with construction, platform configuration and feature customizations. During this phase, all site graphics and layout templates are implemented. Your content management system is customized to make administering your website easy and effortless without technical knowledge. Your menus, galleries, dynamic tools, interactive and custom features come to life.
PHASE 5: INBOUND MARKETING
Leveraging Your New Website as a Sales Machine
Now that your website is built to perform, the goal of inbound marketing is to attract an audience who is genuinely interested in your product or service and ultimately convert them to customers. Inbound marketing programs generate leads, sales and revenue by getting the appropriate message to a qualified audience at the right stage of their buying process. The fuel that drives the engine of inbound marketing is quality, engaging content that is optimized for search and delivered across multiple platforms.