What is Inbound Marketing?
Traditional marketing techniques are simply no longer as effective as they once were. People are not interested in receiving irrelevant messages at inopportune times, and they no longer have to.
This is where inbound marketing comes in. Inbound marketing is not about pushing out unwanted, promotional communication. It’s about attracting your ideal visitor through relevant content that addresses their pain points and helps them discover the best solution to their problem. It's about engaging with your prospective customers by offering another level of value, whether it’s an offer to download a useful white paper, sign up for a webinar or read an educational article. And then it’s about nurturing a continual conversation as they seek guidance throughout the purchasing process. When all of these strategic components are executed correctly, visitors become prospects and prospects become new customers. That's when the magic of inbound marketing is realized.
Why Growth Driven Companies Invest in Inbound Marketing
For companies that have relied on traditional marketing tactics, they know all too well that making best guesstimates can contribute to the mis-allocation of marketing spend, inefficient use of resources and an overall lower ROI. To turn the tables, growth driven companies are integrating a data-based, streamlined and modern inbound marketing approach to increase brand awareness, generate leads, convert sales and retain customers.
An effective inbound marketing approach minimizes best guesstimates, using data to optimize marketing activities, make decisions on campaign effectiveness and measure results. With data in the driver’s seat, companies can benefit from:
- More efficient marketing program spend and execution;
- A more unified marketing and sales relationship; and
- A significantly bigger impact on their profits.
