Content: The Heart of Your Website
A functioning site alone won’t guarantee qualified visitors, website traffic or new business opportunities. Because the web is primarily about information, your content strategy is just as important as the design and functional elements. It’s the substance of your website, the reason people have visited you and it's what Google values above all else. Not only will you need a content strategy for your website pages, but you'll also need to plan to continue to publish content as part of your longer-term inbound marketing program.
From website pages to blog articles, coming up with relevant topics that relate to a visitor’s needs is not always easy. And making the challenge even more difficult is the consideration you need to give to keyword rankings when developing new content, as the content should also help you to achieve higher positions in search engine result pages.
It’s that freshness, quantity and quality of your content that Google and other search engines reward by keeping you in the top rankings.
At a Loss for Words?
We can relate. Web content writing is the single most difficult element of a project and can be the source of repeated delays and frustration. After all, you’re an expert on your business, but you may not be a pro at written communication. And you don't have to be when you partner with a team of experts who have years of experience in content marketing services.
In fact, it’s the one piece of the strategy that is typically overlooked by website development companies, too. They’ll design and program the framework of a website then leave the client to figure out how to best convey the message. Effective website content writing is an art and a science.
And don’t kid yourself – it's complex!
