Engaging and Effective Email Marketing Campaigns for Your Business
With all of the modern tactics leveraged by marketers, often times one of the oldest, yet most effective messaging channels is overlooked. Email marketing, though it's decades older than its contemporary counterparts, can be integrated with nearly any inbound marketing tactic to increase the return on investment of your marketing campaigns.
But email marketing as you may know it, isn't necessarily the type of email marketing that produces results. To create content that engages your audience, emails need to exude personalization, conciseness and above all else, relevance. Synerge-marketing works with clients from developing an email marketing strategy, to designing email templates and writing content, to insure that recipients receive timely, relevant and engaging content that provides clear value.
Types of Email Marketing Campaigns
While most campaigns initiated center around lead nurturing, an effective email marketing strategy may include the following types of email campaigns:
Is Email Worth It?
Email generates $38 for every $1 spent, which is an astounding 3,800% ROI.*
- Thank You Emails: Did someone spend time taking action on your site? A thank you email is a great way to connect and engage with your new contact.
- Welcome Emails: If someone opts in to receive communications or joined a community, a welcome email initiates the conversation.
- New Content Offers: A new white paper, eBook or other content update deserves an email to relevant contacts who would benefit from the information.
- Newsletters: Not only do newsletters provide another way for your company to re-engage with customers and prospects, but they can generate leads and sales too!
- Product Updates: Frequent and educational product-related communications help customers drive more value from your product or service, making for a happier customer experience.
- Event Invitations: Done right, event invitation emails have the power to engage, excite and move recipients to take action.
- Co-marketing: By leveraging the relationship and reach of a partner, a co-marketing email campaign can generate more awareness and leads, and with less work than if you distributed the email alone.
- Internal Communications: Employees check email on their phones, desktops and smart devices making email communications easily accessible to your employees.