Getting Started with Inbound Marketing
Although every client’s inbound marketing strategy is customized to their goals, our inbound process runs like a well-oiled machine built to fuel faster results. Once onboard, you’ll work directly with Synerge’s Director of Inbound Marketing who in turn works within a team of senior-level strategists, marketers, writers, designers and developers to get your inbound experience off the ground as quickly and effectively as possible.
Our Proven Roadmap to Achieving Inbound Marketing Results:
Step 1: Create a Growth Strategy
Working together, we create a long-term strategy that will deliver continual results. As part of this strategy we:
- Identify and develop your buyer personas
- Benchmark data, completing a website and content audit, competitor analysis and keyword research
- Establish goals from which all results will be measured against
- Build the marketing strategy
Step 2: Implement Technology
Once we know the goals you want to achieve and the tactics to get there, we set up the technical foundation for implementation, monitoring and reporting of your campaigns. Offering both HubSpot and WordPress development services, expertise across the most popular social media platforms, and Google Analytics proficiency, we can quickly execute on the following in-line with your company branding:
- Blog design and set up
- Social media channel branding
- Social account set up
- CRM integration and list management
Step 3: Execute the Plan
While we work on setting up your inbound marketing foundation and content strategy, we’ll simultaneously work to achieve some quick wins to get the ball rolling. These quick wins are designed to help you start seeing results sooner rather than later and may include things such as easy website enhancements to increase conversions or repurposing and/or repackaging existing content into a downloadable asset. Depending on your level of inbound marketing services, content development plans include:
- Design
- Targeted Campaigns
- Marketing Automation
- Paid Media
- Email Marketing
- Blogging
- Website Content
- Conversion Rate Optimization
- White Papers
Step 4: Drive Results
The recommendations that our inbound marketing agency makes are based on a combination of intuitive marketing prowess and measurable data insights. With a constant eye on your performance and metrics, we are able to quickly act to revise your campaigns and content as needed. No need to wait until the end of the month reports are published, we actively monitor your activities and results to gain actionable insights.
Now you can sit back, relax and watch your results roll in.
SEE OUR CLIENTS RESULTS WITH INBOUND MARKETING >
