Building a Strategic Marketing Plan
Whether it's improving website conversion and lead generation, increasing sales, building brand awareness, or establishing professional credibility, we'll take the time to understand your business goals and challenges, then create a strategic plan using the inbound marketing methodology. Once your website is up and running, we'll be measuring the results based on KPIs that are important to your business to ensure your website is continually improving and providing a positive return on your investment.
The marketing strategy development is the basis for all design, development and marketing activities. It provides a road map throughout the website design project and post-marketing campaign development.
We'll work closely together to understand the nuances of your industry niche, study competitors and verticals, encapsulate your brand message, and create buyer personas around your target audience. Under this framework, priorities can be established and marketing decisions can be made. This marketing plan is our reference and guide as we move through all stages of the process.
A Strategic Marketing Plan includes:
- challenges and opportunities
- market research
- competitive analysis
- keyword research
- SEO strategies and best practices
- identification of target buyer personas
- market segmentation
- content strategy and messaging
- sitemap development
- timeline and milestones