Marketing Strategy Development

Your marketing strategy provides a road map throughout the website design project and all marketing campaign development.

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Building a Strategic Marketing Plan

Whether it's improving website conversion and lead generation, increasing sales, building brand awareness, or establishing professional credibility, we'll take the time to understand your business goals and challenges, then create a strategic plan using the inbound marketing methodology. Once your website is up and running, we'll be measuring the results based on KPIs that are important to your business to ensure your website is continually improving and providing a positive return on your investment.

The marketing strategy development is the basis for all design, development and marketing activities. It provides a road map throughout the website design project and post-marketing campaign development.

We'll work closely together to understand the nuances of your industry niche, study competitors and verticals, encapsulate your brand message, and create buyer personas around your target audience. Under this framework, priorities can be established and marketing decisions can be made. This marketing plan is our reference and guide as we move through all stages of the process.

A Strategic Marketing Plan includes:

  • goal-setting
  • challenges and opportunities
  • market research
  • competitive analysis
  • keyword research
  • SEO strategies and best practices

 

  • identification of target buyer personas
  • market segmentation
  • content strategy and messaging
  • sitemap development
  • timeline and milestones

See What Our Clients are Saying

"The team at Synerge-marketing took the time to thoroughly understand our business. With their leadership, strategic planning and results-oriented approach to web design, development and marketing, we successfully launched a website that has exceeded our expectations."
– Michael Barone, Live Automation

Market Research

As an inbound marketing company, we know that an effective website is built around a deep knowledge of your company, industry, customers and competitors. Our market research includes analyzing hundreds of qualified keywords surrounding your offering in order to understand your customers' needs and discover the best opportunities to rank in search.

Competitive research also includes studying the websites and marketing activities of your competitors and industry verticals. We'll examine design, functionality and messaging and look at competitive data to discover what's working, what's not, and how to improve it.

Analysis and Segmentation of Your Target Audience

Every decision we make about building your unique website revolves around two simple questions: "Who are your visitors?" and "What do they need?" The truth is, your website really isn't about you. Rather, it should be about your visitors and their specific pain points, needs and wants. Through audience segmentation, we can design a site architecture that leads different personas down different paths in order to provide relevant information while increasing the chances of converting strangers into new business opportunities.

Content Strategy & Sitemap Development

Once we've determined your target audience and segmented them into groups based on their needs, we can start to build out the architecture of your website and begin thinking about giving each group the most relevant path to follow. The sitemap will outline the content pages of your site and will serve as the framework of your content strategy. It also serves as a hierarchy of information, from general information targeted to those in the awareness stage of the buying process, to more detailed content that is focused on visitors in the consideration or decision-making stage.

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Client Success: Mens Health Practice

1500%

Increase in Organic Traffic

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Client Success: B2B Professional Services

100%

ROI in First 3 Months

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Client Success: Manufacturer

97%

Increase in Website Leads

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how can we help

From website design to to social media campaigns, email programs, SEO, blogs, landing pages, whitepapers and calls to action, all elements of what we provide our clients are interconnected and centered around one ultimate goal: getting the right message to the right person at the right time.

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