PPC Management (SEM)

Google AdWords is the express lane that immediately drives traffic and leads to your website. Our PPC management services include PPC ad strategy and competitive analysis, budget, campaign monitoring and reporting.

PPC Management

 Personalized PPC Management Services

Pay Per Click (PPC) advertising is a powerful strategy for driving targeted traffic and leads to your website. It’s an effective way to attract the right audience to your website because when they are looking for your products or services, they see your ad. Google certainly makes it sound easy, but the reality is, it's complex! Understanding the bidding process, quality scores, ad groups, landing pages, ad copy and management is a full-time job best suited to an expert in the industry with a particular skill-set.

As with all of our specialties at Synerge, we have a dedicated certified PPC management specialist team that manages all AdWords campaigns. They have lived and breathed Google AdWords for more than a decade and have made a career out of building client businesses via Google advertising.

Through training and experience, our SEM specialists can:

  • Develop a strategy: analyze your customers' buying cycle to develop keywords and landing pages that convert.
  • Improve the quality of your traffic: fine-tune how you target relevant keywords that align ideally with your customers' needs as they relate to your business offerings.
  • Increase conversion: analyze customer pain points to develop keywords, landing pages and calls to action that are relatable and compelling.
  • Geo-target ads: zero in on location when bidding for a specific ad position.
  • Reduce costs per acquisition: use best practices in reducing the actual costs of expensive clicks and improve the selling process to lower the cost per acquisition.
  • Improve the measurement and reporting of results: segment your campaigns and ad groups to effectively track leads and help gain insights into what is working...and what is not.

What Makes Our PPC Management Services Different?

As a boutique agency, we take the time to learn about your business, your brand and your customers so we understand the nuances of building a successful campaign that will produce the results you expect. Our PPC advertising campaigns are based around competitive analysis and extensive research to find the right keywords to ensure your website attracts qualified web traffic that will convert into leads and/or sales.

Google Credentials Include:

  • Google AdWords certified
  • Google Analytics certified
  • Google Partner
  • More than 12 years of experience managing hundreds of AdWords campaigns of all types and sizes
  • Specialization in high cost per click programs

Why Care About Traffic if it Doesn't Convert to Leads?

While other companies may boast about impressions and traffic, we focus on your bottom line ROI. Unless your only goal is branding and awareness, traffic without conversions is a waste of time and money.

If you're getting traffic but no leads, we'll look at your current website or landing pages to see why your offer is not converting and make the adjustments that are needed. Even though PPC advertising can guarantee traffic, it does not guarantee sales. If you don't have a page or website that converts, what's the point of spending your hard-earned money to send people there?

Lucky for us, we have a marketing, design, development and writing team that can work with you to build trust and increase qualified conversions.

Schedule a Free PPC Analysis

While we’re a Connecticut & Massachusetts-based website design and inbound marketing agency, we partner with remote clients coast-to-coast. If you’re not in our own backyard, you’ll never know. We pride ourselves on being a highly-accessible part of our clients’ teams, no matter how far apart the map puts us.