Personalized PPC Management Services
Pay Per Click (PPC) advertising is a powerful strategy for driving targeted traffic and leads to your website. It’s an effective way to attract the right audience to your website because when they are looking for your products or services, they see your ad. Google certainly makes it sound easy, but the reality is, it's complex! Understanding the bidding process, quality scores, ad groups, landing pages, ad copy and management is a full-time job best suited to an expert in the industry with a particular skill-set.
As with all of our specialties at Synerge, we have a dedicated certified PPC management specialist team that manages all AdWords campaigns. They have lived and breathed Google AdWords for more than a decade and have made a career out of building client businesses via Google advertising.
Through training and experience, our SEM specialists can:
- Develop a strategy: analyze your customers' buying cycle to develop keywords and landing pages that convert.
- Improve the quality of your traffic: fine-tune how you target relevant keywords that align ideally with your customers' needs as they relate to your business offerings.
- Increase conversion: analyze customer pain points to develop keywords, landing pages and calls to action that are relatable and compelling.
- Geo-target ads: zero in on location when bidding for a specific ad position.
- Reduce costs per acquisition: use best practices in reducing the actual costs of expensive clicks and improve the selling process to lower the cost per acquisition.
- Improve the measurement and reporting of results: segment your campaigns and ad groups to effectively track leads and help gain insights into what is working...and what is not.
