Marketing

Our work doesn’t simply bring the most out of your brand. We help you build on it with marketing strategies that take your brand in directions that support your customers, attract new ones and pay off in bottom-line results.

What’s Missing From Your E-Business Story?

Understanding your business goals, challenges, opportunities, timeline and budget are at the core of defining a marketing plan that meets your needs and achieves the results you expect. We know how to ask the right questions which lead to a true understanding of your brand and business and how we can engage and compel your target audience. As a full-service marketing company and design firm, Synerge-marketing can help you build and execute a comprehensive on and offline marketing strategy or provide as-needed services.

Marketing Strategy Development

Whether it's improving conversion and lead generation, increasing sales, building awareness and branding or establishing professional credibility, we'll take the time to understand your business goals and challenges and create a marketing plan to achieve the results you expect. Once your site is up and running, we'll measure the results based on these benchmarks and work to polish your campaigns until they are performing optimally.

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Inbound Lead Generation

Inbound Marketing is not about pushing out unwanted messaging, it's about attracting people through engaging and useful content in which they are genuinely interested. It's about fostering a much more authentic buying process and experience in which the consumer is in control.

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Search Engine Optimization (SEO)

Our process begins with an in-depth business analysis to uncover your customers’ needs, the keyword terms they use to find your products and services, and a strategy to attract those customers via online search results. We know that by incorporating a strong SEO strategy into your website design and development, your website will garner the attention it deserves … and save you money down the road. Without optimization, your website — no matter how great it looks, reads or functions — will be lost in cyberspace.

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Social Media Marketing

Our community managers will learn about your business from the inside out. We collaborate with you monthly to come up with ideas for social media posts and blogs that are aligned with your brand, in house promotions and business goals.We provide you with an editorial calendar that lists weekly ideas and can also manage your social media ad campaigns keeping it all timely and relevant to your business and target market.

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Internet Marketing Services

With a well-thought-out plan, Internet marketing can grow your business and improve brand awareness. We have more than just the tools and expertise to make this come to life. Our process and people integrate your Internet marketing strategy into the website design, development and content writing of your website all the way through to post-launch activities such as e-mail marketing, social media marketing, blogging, content marketing, search engine optimization and more.

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Copywriting & Technical Writing: Content Strategy

A great-looking site alone won’t guarantee qualified visitors, website traffic or new business opportunities. Because the Web is primarily about information, the success of your website depends on content. It’s the substance of your website and the reason people have visited you. Content is the meat and potatoes of the Internet and what Google values above all else.

Website Design & Inbound Marketing Services

While we’re a Connecticut & Massachusetts-based website design and inbound marketing agency, we partner with remote clients coast-to-coast.

If you’re in one of our local service areas, including Fairfield County, New Haven County and Westchester County, NY, we’re just minutes away and are happy to participate in face-to-face meetings and consultations.

Our Massachusetts web design and inbound marketing team also services all areas in and around Boston, the South Shore and Cape Cod.

And if you’re not in our own backyard, you’ll never know. We pride ourselves on being a highly-accessible part of our clients’ teams, no matter how far apart the map puts us.

Connecticut Website Design Service Areas