So What the Heck is Inbound Marketing?
Getting the right message to the right person at the right time
Traditional marketing techniques are simply no longer as effective as they once were. Technology has given people ultimate control over their media experiences. They’re not interested in receiving irrelevant messages at inopportune times, and they no longer have to. “Do-not-call” lists, spam filters, DVRs and ad-blocking software allow people to obliterate these unwanted messages.
However, people are still consumers who are interested in knowing about and purchasing products and services that are truly relevant, useful, and valuable to their lives. This is where inbound marketing comes in. Inbound marketing is not about pushing out unwanted messaging, it’s about attracting people through engaging and useful content in which they are genuinely interested. It is about fostering a much more authentic buying process and experience where the consumer is in control. It’s about lead generation.
We at Synerge are proud and passionate believers in this form of marketing, and since we use it ourselves, we know it works.
Inbound Marketing Methodology
The Tools that Drive the Engine
From website design to to social media campaigns, email programs, SEO, blogs, landing pages, whitepapers and calls to action, all elements of what we provide our clients are interconnected and centered around one ultimate goal: getting the right message to the right person at the right time.