Personalized PPC Management Services
Pay Per Click (PPC) advertising is a great way to drive immediate traffic to your website. Google certainly makes it sound easy, but the reality is, it’s hard! Understanding the bidding process, quality scores, ad groups, landing pages, ad copy and management is a full-time job best suited to an expert in the industry with a particular skill-set. As with all of our specialties at Synerge, we have a dedicated PPC management specialist who personally manages our clients’ campaigns. He has lived and breathed Google AdWords for more than a decade and he has made a career out of building client businesses via Google advertising.
Through training and experience, our SEM specialist can:
- Develop a strategy: analyze the stages of your customers’ buying cycle to develop keywords and landing pages that convert.
- Improve the quality of your traffic: fine-tune how you target relevant keywords that align ideally with your customers’ needs as they relate to your business offerings.
- Increase conversion: analyze customer pain points to develop keywords, landing pages and calls to action that are relateable and compelling.
- Geo target ads: zero in on location when bidding for a specific ad position.
- Reduce costs per aquisition: use best practices in reducing the actual costs of expensive clicks and improve the selling process to lower cost per aquisition.
- Improve the measurement and reporting of results: segment your campaigns and ad groups to effectively track leads throughout to help you gain insights into what is working and what is not.