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Search Engine Optimization

When you work with us at Synerge-marketing, we will build your website from the ground up so it will be found in online searches for keywords that real customers use to find your products or services online.

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Website Marketing CT - SEO Search Engine Optimization

If New Customers Don’t Find Your Business Online, They’ll Find Your Competition

It’s extremely frustrating to launch a website only to sit waiting for traffic that doesn’t come. The mentality of “If you build it, they will come” does not apply to the online world in this day and age. When you work with us at Synerge-marketing, we will build your site from the ground up so it will be found in online searches for keywords that real customers use to find your products or services online. This is commonly called search engine optimization, or SEO.

Understand your visitors

Our SEO process begins with an in-depth business analysis to uncover your customers’ needs, the keyword terms they use to find your products and services, and a strategy to attract those customers via online search results. We know that by incorporating a strong SEO strategy into your website design and development, your website will garner the attention it deserves … and save you money down the road. Without optimization, your website — no matter how great it looks, reads or functions — will be lost in cyberspace.

30 Lead Generation Tips that Drive ROI

Are you ready to generate more leads for your business?

Check out the top 30 techniques professional marketers use to increase leads and revenue.  Every one of these tips is practical, effective and easy to implement. 


Website Optimization

Best practices, long-term results

Our search engine optimization specialists follow Google's “best practices” and use only safe, proven methods to increase your rank within search engines. This common-sense approach emphasizes providing a great user experience and following website development guidelines that make it easy to find your site via online search. In this way, we attract qualified visitors and search engine robots simultaneously. Even though Google algorithms have changed drastically throughout the years, we have never seen large drops in ranking for our website clients because we've always believed that the best long-term practice is to invest in high-quality content based around visitors' needs and optimize these pages ethically so robots understand their meaning.

From our Blog: Six Essentials for Improving Search Performance

Search & Responsive Web Design

SEO and Responsive Website Design

One recent change we've seen in Google's algorithm changes, and one that we are currently addressing, is that Google now rewards sites that are mobile-friendly and penalizes sites that are not. All of our sites are now designed using Responsive Web Design (RWD) to meet Google standards.  Our existing desktop sites are now being converted to this new technology which allows visitors to view your website on any screen or device size without scrolling or panning.

Timeline & Milestones

The importance of fresh, quality content

As explained above, search engine algorithms have changed drastically through the years. Google is now smarter about the type of content and links that signal relevance to a keyword query. Keyword density, low-quality inbound links, useless articles and any activities relating to "gaming the system" are now dead and buried.  

This means that today's SEO specialists are focused on creating a strong content strategy that granulates visitors' needs with fresh, quality content that is published regularly and consistently and optimized for search engines. Once published, the content is promoted in the hopes that people will link to it organically.  Expanding your keyword set and building organic inbound links through blogging, content creation, educational and informational marketing, social media marketing, etc. are the tactics used in this day and age to drive traffic to your website. Inbound marketing combines all of these tactics and more to not only drive visitors to your website, but also to convert them into new business opportunities.

Search Engine Optimization CT

On-Site Search Engine Optimization includes:

  • developing keyword-rich content and headers
  • developing focused, relevant copy
  • developing keyword-relevant filenames
  • URL optimization
  • optimizing navigation and site structure
  • title tags and title descriptions
  • alt tags
  • cross-linking pages
  • site map submissions
  • image optimization for page speed

Social Media Marketing CT

Off-Page SEO includes:

  • Inbound marketing
  • marketing automation
  • content creation and optimization
  • writing and editing services
  • blogging
  • social media marketing

SEO eBook

We asked top SEO experts to tell us which tactics work and which ones you can stop wasting your time with.

Explore outdated tactics in our complimentary E-Book:

12 SEO Myths Debunked by the Pros

Download the SEO Myths E-Book

Connecticut Website Design Service Areas

Local & National SEO Service Areas

Local SEO services in Fairfield County ,Connecticut include Greenwich, Stamford, Norwalk, Bridgeport, Danbury, Shelton and beyond. We visit clients throughout CT and Westchester County, NY. Remote SEO services are available outside of CT and NY